With its major success in the 2020s, it is clear that TikTok has become a major social media channel and a major player in social media marketing. Although it’s an app that is easy to use, there is an art to mastering the platform so you can reap the rewards of TikTok marketing. And here’s the best part: some of these strategies can be applied to other social media platforms, such as Instagram and LinkedIn.
I’ve pulled together several proven TikTok strategies so you can reach and expand your audience, dramatically improve cost efficiency, and skyrocket your conversion rate. In summary, TikTok is changing the game, and it can really help you and your company
Define Your Audience
To be successful on TikTok, you have to know who you want to target with your content. Otherwise, you might get great reach and engagement, but it won’t translate into sales or subscriptions, which is fun but means nothing for your business’s bottom line. TikTok skews towards a much younger audience, with nearly 7 out of 10 18-19-year-olds having a presence on the app and around half of all 20-39-year-olds using TikTok.
Let’s Talk Strategy
1. Post Often
TikTok is the kind of social media platform that rewards frequent posting. The more you post, the higher your follower count and engagement rate are likely to be.
2. Follow The Trends
When you think of TikTok, you are probably thinking of TikTok trends. Almost all TikTok trends follow a trending sound. So remember to keep an eye out for trending sounds you can use for your company. If you want to go viral, follow those trends.
You can discover these trends on the TikTok Discover page. However, the best chance of you finding out about viral trends is simply to consume a lot of TikTok content, as you will be able to find the content organically and see how others on the app are using these trends.
3. Use Those Hashtags
Hashtag challenges are extremely popular on TikTok and are an amazing way for your business to increase engagement. You set up a challenge for users who share videos of themselves attempting your challenge. A well-executed hashtag strategy succeeds in encouraging others to talk about your product offline and on other social media platforms, essentially increasing your brand awareness.
4. Utilise TikTok Ads
TikTok has announced a formal advertising system, making it easy to advertise on the platform. The platform offers 3 different types of ads.
· In-feed native ads: These are the most traditional style ads on TikTok. You can add website links and order now buttons to the ad. Users will see these ads when they come up
· Hashtag Challenge Ads: with these, a user is served a banner ad that takes the user to a page of instructions and rules for the featured challenge. You can use it to target specific consumers.
· Brand takeover ads: these use a mix of images, GIFs, and video clips that link to a landing page or hashtag challenge.
5. Work With The Algorithm
The most important thing about TikTok is its algorithm, and it has many factors, including the following. Here are just a few of the factors TikTok’s algorithm takes into consideration:
· The content you like, share, comment on, re-watch, and complete
· Hashtags and captions you engage with (or include in your own content)
· The subject matter you search for
· Audio on videos you engage with
· Account settings like language preferences, device type, and posting location
· The content you’ve marked as “not interested”
6. Keep Your Videos Short and Sweet
According to recent data, TikTok states that the optimal length for videos is between 21-34 seconds. Although TikTok is still testing longer videos, videos over 60 seconds in length stress viewers out. This means you want to keep your video content short and sweet. Stick to an average of 30-second video content for optimal results.
In short, TikTok can be a powerful tool for marketing your company to your audience. If you need more guidance, feel free to download our free branding worksheet, read our blog for more inspiration, or contact us for a consultation.
