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Helpful Strategies, Tips & Tricks:
SEO: Why We Can’t Do Keyword Research Like It’s 2010 – Whiteboard Friday
Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today.
SEO: 5 Spreadsheet Tips for Manual Link Audits
Marie Haynes has learned a few tricks and formulas that in this article, she will share several of these.
SEO: Monitoring Site Changes for SEO
In this article we’ll show how to use the Page Monitor Chrome Extension to create alerts when page content changes. Using the spreadsheet template provided, it’s easy to quickly begin monitoring hundreds of pages.
Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:
English Google Webmaster Central office-hours hangout – 19th June 2015
Social: Ultimate Guide to Social Media Image Sizes
Do you want your social media images to make an impact?
Are you tired of your images looking fuzzy or being cut off?
Your images need to be the correct size for each social channel to maintain their proportion and clarity.
In this article we’ll share the official dimensions recommended for images on the top social networks.
Key Industry Updates:
Paid Search: Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly
Bing Ads has released new data showing the weekly trending of Yahoo search ad click volume that’s served through Bing Ads. The numbers go back to the beginning of May when the newly renegotiated search deal between Microsoft and Yahoo took effect.
Mobile: Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly
Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate more information about the content in apps without ever conducting a formal search.
Social: Facebook Place Tips: This Week in Social Media
Among other news, Facebook Introduces Place Tips for Business Pages: “Place Tips gather useful information about a business or landmark (like posts from the business’ Page, upcoming events and friends’ recommendations and check-ins) and show it at the top of News Feed to in-store visitors.”
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