Nowadays, it’s almost becoming the norm for new and trendy social media platforms to pop up on the app store every so often. While it might not be as revolutionary as how MySpace or Facebook was introduced, how people interact with social media and its landscape has been changing. You might know that you need to set up social accounts for your brand, but do you know why and how to select the right ones for your audience?
Must I be on all social media platforms?
It’s definitely not a necessity for you to be on ALL social platforms, but being on social media provides your brand with an online presence. If you don’t have at least one social account, you just might be missing out…
Before you decide on the platforms, here are a few things for you to consider:
- What are my objectives for being on social media?
- Do I have the capacity to maintain these platforms?
- Is this platform able to best represent my brand’s needs?
- Who are my primary target audiences?
OK, that’s done so how do I select the platforms?
Research! Explore how they work as social media platforms. Exposure to new and different channels gives you the knowledge and puts your marketing creativity to the test. With so many upcoming and trendy platforms like BeReal, Bondee, and Lemon8, the options are endless. Additionally, find out how users interact with one another. Put yourself in the shoes of your users and consider how you would want to interact with a brand.
Case Study Example
Let’s say my brand sells fruit juice boxes with no added sugar or preservatives. Aside from generating sales, my goal is to focus more on fostering relationships with my customer base, which ranges from 18 – 35 year olds. They’ll probably be purchasing it for themselves or for their kids. I also believe it’s always a fun time when you’re sipping ice cold juice out of a plastic straw – after all, you’re never too old for a juice box!
Here are the three platforms that I considered: Instagram, TikTok and LinkedIn.
| TikTok | |||
| Purpose | Able to visually engage audiences and interact with them through comments, direct messages and sticker functions | Visually stimulating, able to interact with audience through comments | Sharing industry news and about personal work experiences |
| Audience | Generation Z Millennials | Generation Z | Working Adults can range up to 70 |
| Formats available | Instagram Stories Posts Reels | 30 seconds to 10-minute videos | Longform Posts |
| Possible content | Product release Benefits of the product | Behind the scenes of what goes on in the company | Long articles about the juice industry |
| Should I proceed with this platform? | ✅ | ✅ | ⛔ |
From the chart I made, Instagram and TikTok seem to be more suitable for my juice box brand compared to LinkedIn, as their purpose, target audience and content that I can publish seem to be in line with my brand’s beliefs. Again, remember that you don’t have to be on all social media platforms. It might be more strategic to build depth than breadth!
Ignite Search’s current social platforms are Instagram, Facebook and LinkedIn. Connect with us on our socials to get an update on what’s going on behind the scenes!
Need More Help When Choosing the Right Social Platforms?
If you are still unsure about how you can go beyond your brand’s social media strategy, get inspired by our blog and shoot us an email to organise a consultation!
