Happy New Year! As we step into the New Year, it’s time to shift our focus from the festivities to strategising for social media success. Understanding the optimal times to post on various platforms can significantly enhance your online presence and engagement. In our blog post, we show recent findings offer valuable insights into the best times to post on major social media platforms like Facebook, Instagram, LinkedIn, and TikTok.
The Best Times To Post On Facebook
Facebook remains a dominant platform in the social media landscape. To maximise your reach on Facebook, consider these optimal posting times:
- Best times to post:
- Mondays from 8 a.m. to 1 p.m.
- Tuesdays from 8 a.m. to 2 p.m.
- Wednesdays from 8 a.m. to 1 p.m.
- Thursdays from 8 a.m. to noon
- Best days to post: Mondays through Thursdays
- Worst days to post: Sundays
The Best Times To Post On Instagram
Instagram’s evolution from a photo-sharing app to a multifaceted platform for videos, Reels, live streams, and e-commerce makes timing your posts crucial. The best times to post on Instagram are:
- Best times to post:
- Mondays from 10 am to noon
- Tuesdays from 9 am to 1 pm
- Wednesdays from 10 am to 1 pm
- Fridays from 9 am to 11 am
- Best days to post: Tuesdays and Wednesdays
- Worst days to post: Sundays
The Best Times To Post On LinkedIn
LinkedIn, known for its professional networking, shows distinct user engagement patterns:
- Best times to post on LinkedIn Company Pages:
- Tuesdays and Wednesdays from 10 a.m. to noon
- Best days to post: Tuesdays through Thursdays
- Worst days to post: Weekends
Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. High engagement hours are more concentrated midday and don’t extend too far out past the workday hours. You’re less likely to get eyes on your LinkedIn content on the weekend when engagement drops significantly.
The Best Times To Post On TikTok
TikTok’s surge in popularity makes understanding its peak engagement times crucial:
- Best times to post on TikTok:
- Tuesdays from 2 to 6 pm.
- Wednesdays from 2 to 5 pm.
- Thursdays from 3 to 5 pm.
- Best days to post: Tuesdays and Wednesdays
- Worst days to post: Sundays
In the dynamic world of social media, timing is everything. Leveraging these insights can greatly enhance your social media strategy, allowing you to reach your audience when they are most active and engaged. Remember, while these times provide a general guideline, it’s also important to consider the unique patterns and behaviours of your specific audience. Regularly analysing your engagement metrics will help fine-tune your posting strategy. Here’s to a year of impactful social media presence and engagement!
If you need more guidance, feel free to download our free branding worksheet, read our blog for more inspiration, or contact us for a consultation.
