Ignite Search Weekly Wrap – 14th March 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
SEO: Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser.
SEO: Google working to integrate AMP benefits into future open web standards
Google continues to make major investments in improving the performance of and user experience on the web. This has been primarily through the Accelerated Mobile Pages (AMP) framework, which was first launched in 2015 and has been aggressively developed, promoted, and integrated into publishing platforms ever since.
SEO: Google amplifies musicians in Google search through the Google Posts platform
Google has announced that Google will now show images, videos, GIFs and text posted directly by an artist or musician, in addition to the Knowledge Panel directly in the search results.
SEO: Google Lens comes to Android devices through the side door — Google Photos
Previously only available on the Pixel and Pixel XL, Google Lens has now become (indirectly) available on all Android phones through Google Photos. For now, Lens lives inside the Photos app. It’s reportedly coming but not yet available for iOS.
SEO: Google tests showing answers under ‘people also ask’ feature
Google is now testing a new feature within the “people also ask” search results box. Instead of just showing additional questions people might ask around a query you entered into the search results, Google is now testing showing a snippet of the answer directly below the question.
SEO: Google confirms core search ranking algorithm update
Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results.
SEO: Google Images update: Captions added to images, pulled from the page title tag
To add more context to image results, Google will now display a caption with images in mobile Images search results.
Paid Search: AdWords custom columns now available at keyword and ad levels
Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014.
Paid Search: Notes are coming to AdWords, plus Recommendations & an Account Performance Score
Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.
Paid Search: Chat rate is the new CTR for AdWords message extensions
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Australia, Canada and other countries.
Local Search: Google My Business adds ‘women-led’ icon & attribute to business listings
Women-led businesses can now add a new icon and label to their Google Maps or local listing in Search by going to their Google My Business profile and adding the “women-led” attribute under their “info” section. After they add the attribute, a new “women-led” icon will appear in the business attributes section of their business listing.
Social: The Final Ascent: The Journey, Episode 20
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. Episode 20 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.
In this episode, Mike and his team get ready for the big event.
Helpful Strategies, Tips & Tricks:
SEO: How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to write content that will rank well and return a great ROI. This article will discuss how to master copywriting.
SEO: Top 7 Ranking Signals: What REALLY Matters in 2018?
While ranking signals are far from limited to just seven, the factors highlighted in this post are ones I consider to be the most important for this year. Here are the ranking factors that will really matter in 2018, and why.
SEO: Optimize for voice search by keeping it short and to the point
In this article contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it.
SEO: 5 Ways to Avoid Keyword Cannibalization
Are too many of your pages fighting to rank for the same keyword? This is called keyword cannibalization, and here are five ways to avoid it.
SEO: Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? In this article contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.
Paid Search: 5 conversion boosters to optimize your PPC campaigns
Optimizing conversion rate (CVR) is one of the fastest ways to improve AdWords efficiency. It allows you to test new approaches and boost ROI without having to expand target keywords, campaigns or budget. This article discusses five approaches to PPC that will help you generate more conversions and better results in 2018 and beyond.
Paid Search: Here are the key metrics and templates you need to create a PPC report
PPC data can be overwhelming. The more you dive into it, the more complicated it can get.
And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. Here are four steps to follow that will guide you through the process of creating your PPC report, and some examples of templates that you can use as a basis for your report.
Conversions: Getting results from your website means asking the right questionsIn this article contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks-of-the-trade will generate new leads and sales inquiries for small businesses.
Content: How to Make Your Content More Readable
You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. Read more for how to make your content more readable; keeping those readers engaged.
Content: 7 marketing and promotion tactics to get your content discovered
In this article Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
Social: How to Brand Your Mobile Facebook Live Streams
Do you stream Facebook Live video on your mobile device? Wondering how to add a branded image to your live stream? In this article, you’ll discover how to easily add a logo and call to action to your mobile Facebook Live broadcasts.
Social: How to Remarket to People Who Watch Your YouTube Videos
Want to increase your YouTube subscribers? Wondering how to retarget YouTube video viewers with YouTube ads? In this article, you’ll discover how to create a YouTube remarketing campaign with Google AdWords.
Read Our Blog Post on: A/B Testing: The Key To Website Optimization and Email Marketing Success
