The Weekly Wrap – 5th August 2020

IGNITE SEARCH WEEKLY WRAP –
5TH AUGUST 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS

SEO: Data Studio Tips Part 1: Beginner
Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners.

SEO: How QA Testing for SEO Can Boost Your Traffic & Revenue
Learn why – and how – you can easily integrate SEO testing into your own QA process to prevent SEO problems from ever going live.

SEO: Dominating Your Ecommerce Category in 2020: What You Need to Know
Customers are looking for a personalised experience when shopping online. Learn how meeting this expectation can make or break your ecommerce brand.

SEO: How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.

SEO: What Is Off-Page SEO? A Comprehensive Guide 
Learn the 13 Off-Page SEO techniques that work in 2020. Also, see why off-page is so important and the tactics that you need to be using if you want to rank on Google.

SEO: How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualisations with log files utlising free tools.

SEO: Web Stories Also Get More Exposure In Google Image Search
Did you know that these are also highlighted in Google’s Image search results? Learn more here.

SEO: Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimise Shopify for SEO through this step-by-step guide.

SEO: 41% of Google’s First Page Contains Links to Google Products
According to a recent study, the first page of Google search results is almost half full of Google’s own products.

SEO: SEMrush Authority Score Explained
Find out how SEMrush Authority Score may help you to get better at your link building efforts when looking for quality domains, and improving your own website‘s authority.

SEO: Crawling and Scraping for Creating an Influencer Database: Python
Learn how to create a database of industry influencers by using the free and open-source advertools crawler and Python.

SEO: What is HTTPS: The Definitive Guide to How HTTPS Works
Learn the difference between HTTPs and HTTP, and TLS vs. SSL. Also, learn how to manage a site migration between HTTP and HTTPs.

SEO: 3 Tips for Keyword Research & Content Localization Success
Keyword research and content localisation are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape.

SEO: Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

SEO: Is 100/100 PageSpeed score enough? The answer is No.
This article explains why 100 PageSpeed score is not enough and shows several advanced optimisations techniques that might help you stay ahead of your competition.

SEO: How to Do a Reverse Image Search (Desktop and Mobile)
Learn how to do a reverse image search on Google, Bing, Yandex and other tools. Find out ways you can use this technique for marketing, link building, and more.

SEO: Feedback optimization: A user-first approach to SEO
Feedback optimisation is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

SEO: Bing’s new URL Inspection tool: What it does and why to use it
A quick side-by-side of Bing vs Google’s URL Inspection tools.

SEO: 12 Ways to Effectively Promote a New Product or Service
Here are twelve tried-and-true ideas on how to promote a new product or service for your business, to generate excitement, drive sales, and win new customers.

SEO: 2020 Digital Marketing Trends in Ecommerce
SEMrush analysis of key 2020 digital marketing trends in ecommerce. Find out the latest shifts in the online shopping patterns due to the COVID-19 pandemic, and get insights on how to adapt to this new reality.

SEO: Rendering SEO Manifesto: Why We Need to Go Beyond JavaScript SEO
Going beyond JavaScript SEO is a must. Here’s how technical SEO pros can use their knowledge of batch-optimised rendering for better search visibility.

SEO: Nine mistakes to avoid when contacting websites for backlinks
Rentround’s Raj Dosanjh highlights the importance of backlinks and mistakes to avoid when reaching out to get them for your website.

SEO: Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyse who competes with you purely through search rankings. Learn more here.

Paid: Facebook Ads vs. Google Ads: Which Is Better?
There are several ways to evaluate where your media budget should go between Google Ads and Facebook Ads. Here’s what to think about and calculate.

Paid: 5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

Paid: 8 Engagement Triggers to Leverage in PPC Campaigns
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.

Content: Write Smarter and Faster With Tips From These Top 5 Posts
Six tips from (and links to) the five most popular content creation articles at the Content Marketing Institute

Content: 4 Reasons Why Content Marketing Is Important
See the top 4 reasons why content marketing is a critical part of any marketing campaign and how you can use it for branding and sales.

Content: How Content Marketing Can Save Your Digital Marketing Strategy
Content marketing is a multiplier and that’s a great reason for you to play a leadership role in the broader marketing planning

Content: 5 Smart Ways to Use Metaphors to Create Irresistible Content
Discover five ways to use metaphors in your writing and how they can turbo-charge just about any element of your content.

Content: Overcome a Boring Blog With These 5 Techniques
Blogs still can attract a relevant audience. Get inspiration from the successful blogging techniques used by B2B and B2C brands 

Content: You May be Undermining Your Content Marketing
Explore how a dozen cognitive biases could work against your content marketing strategy

Content: 100 Types of Content: The Definitive Guide for Marketers
Creating content in a variety of formats will help you reach a wider audience. Here’s a list of 100 types of content you can create, with examples.

Content: How Content Marketing Has Evolved
Content marketing is always evolving. Tactics and tools and tips will change. Repeatedly. Monthly. But these century-old fundamentals remain relevant today.

Content: Content Guidelines: Why Your Brand Needs a Style Guide
Looking to scale your content production? Then you’ll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here.

Content: What is Content Marketing?
What is content marketing? Content marketing campaigns cover blogging, video creation, social posts, and more. Learn what content marketing is and how you can create content that converts!

Social: How to Repurpose Audio and Video Content for Social Media: 5 Ways
In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels.

Social: Using Facebook Live to Quickly Create Content
In this article, You’ll discover how to use Ian’s – host of the Confident Live Marketing podcast, 5 P’s process to produce and repurpose Facebook Live video into valuable content that connects with your audience. You’ll also find tools and tips for quickly and easily repurposing live streams.

Social: 5 Facebook Advertising Tips for Service Businesses
Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly.

Social: Apps for Instagram Stories Video Editing
In this article, you’ll discover how to change the playback speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more. You’ll also find out how to quickly format long-form video into 1-minute segments suitable for Stories.

Social: How to Sell on Etsy: Your All-in-One Guide to Getting Started
Wondering how to sell on Etsy? In this all-in-one guide, we’re sharing how to set up your shop, how to set yourself up to sell LOTS, and why it’s worth selling on Etsy in the first place!

Social: Our Top 10 Social Media Engagement Hacks for 2020
Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favourite hacks to boost social media engagement, including Facebook groups, games, and more!

Social: 5 Facebook Advertising Tips for Service Businesses
Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly.

Related Articles:

• 11 Simple Facebook Ad Tips to Drive More Conversions

Mobile: AMP & SEO: Everything You Need to Know
Should you AMP-lify your site for SEO? Learn about AMP’s advantages and drawbacks, plus what’s involved for optimal implementation and reporting.

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