The Weekly Wrap – 12th August 2020

IGNITE SEARCH WEEKLY WRAP –
12TH AUGUST 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS

SEO: Should You Buy & Redirect Expired Domains?
Redirecting expired domains was a tried-and-true tactic in the old days SEO. But here’s why you shouldn’t count on it as an SEO tactic nowadays.

SEO: How to Build & Scale a Program for Global SEO Success
Looking to build an enterprise SEO program that can scale globally? Read this to learn how to get your organisation’s international SEO strategy in place.

SEO: A Guide to Google’s Advanced Image Search
Learn how to find the images you’re after, more quickly and efficiently, using these advanced search capabilities in Google Images.

SEO: 11 FAQ Pages that are Better than Yours
This guide will walk you through the reasons why an awesome FAQ page is so important for SEO and branding.

SEO: SEO and Content Marketing: How to Combine Them Effectively to Achieve Results
SEO and content marketing need to work together to provide you with good results. Learn how you can develop a solid SEO strategy that translates to your content marketing plan!

SEO: SEO myth-busting: What is not a Google search ranking factor
Here are some of the signals that Google has said are not direct ranking signals in its Search algorithms

SEO: 6 Ways to Engage Your Organic Search Traffic on Social Media
This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences.

SEO: SEO for Images: See What You’re Missing in Your Visual Search Strategy
Are you missing out on organic opportunities for image search? Learn how to boost your traffic from Google by optimising images.

SEO: How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organisation.

Paid: What’s the Best PPC Bidding Strategy?
Want to know which is the “best” bidding strategy for your PPC campaign? Start by learning each strategy’s objective, function, and pros and cons.

Paid: How to Improve the Profitability of Your Display Ads Right Now
Search marketers and display advertisers are losing millions of dollars to click fraud. Learn how you can detect the problem and fight back.

Paid: Data Studio Tips Part 2: Intermediate
Google’s Data Studio is a great tool for visualisation and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.

Paid: An Essential Rundown On Twitter Ads
If you want to utilise what Twitter Ads can do for you and maximise your investment in the platform, read on.

Paid: Three Basic Categories of Google Ads Bidding
Review your current bidding strategy options in Google Ads and how best to use each method.

Paid: Reach Out to the Right Decision-Makers on LinkedIn Ads
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here’s a tested approach that works.

Paid: 5 Amazing Google Ads Tools You Need to Use
As Google Ads continues to evolve, so do the tools Google provides. Here are five tools within the platform to at least give a shot if you haven’t.

Content: The 6 Elements of the Content Marketing Process
There’s so much focus on creating content that it’s easy to forget the other steps of the content marketing process. Here’s a regular reminder.

Content: How to Use Google Search Console to Drive More Search Traffic
Learn what Google really thinks of your content and how to tap into those untargeted but successful keywords.

Content: How to Create Pillar Content Google Will Love
Climb to the top of Google search by walking backward step by step to create a valuable piece of pillar content.

Content: Write Smarter and Faster With Tips From These Top 5 Posts
Six tips from (and links to) the five most popular content creation articles at the Content Marketing Institute

Content: The Definitive Brainstorming Guide: 9 Techniques to Create Content that Sticks
Coming up with content ideas isn’t easy, and traditional approaches to brainstorming aren’t for everyone. And that‘s why we’ve compiled a guide to 9 techniques that can help you create great content

Content: Top 14 Tools That Will Help You Create Better Content
Up your content marketing game with some of the best and proven tools for content research, collaboration, SEO, and analytics.

Content: Case Studies: How Content Marketing Benefits Companies
Get inspired by these six brands that are levelling up their content marketing campaigns – and driving much better results in the process.

Content: Content With Purpose: How to Set Goals for Every Content Piece You Create
Guilty of producing content for the sake of it? Learn how to create content with a purpose and improve your content’s overall performance.

Content: Want media coverage? Make sure your content is emotional
New Fractl study identifies the emotions in highly-linked-to content in each industry. Emotional content creation, pitching, and marketing tips.

Content: Six tools for effective influencer-driven content marketing
Internet Marketing Ninjas’ Community Manager gives a concise overview of six tools that can add value to your influencer-driven content marketing efforts.

Content: 5 Types of Content Marketing (and How to Use Them to Get Results)
See different content types and how you can use them for your content marketing campaigns. Learn content strategies and tools you can use to help.

Social: How to Manage Your LinkedIn Presence in 10 Minutes a Day
In this article, you’ll find a plan for making the most of your time on LinkedIn to stay visible, build your network, nurture contacts, and find new opportunities.

Social: How to Create 4 Facebook Custom Audiences That Convert
In this article, you’ll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase.

Social: How To Use Twitter Analytics: The Complete Guide
Analyse your performance and improve your strategy with Twitter analytics. Track follower growth and tweet metrics. Learn how to use Twitter analytics.

Social: How Top Brands Are Approaching Social Media During a Crisis
In a report from Socialbakers and HubSpot, learn successes and failures of how brands have handled social media during the coronavirus.

Social: How to Use LinkedIn Lead Gen Form Ads
In this article, you’ll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimise your lead gen form ads to collect the most relevant information from prospects, how to add custom fields to your form, and how to download or export your leads from LinkedIn.

Social: How to Optimize WooCommerce Google Shopping Ads
In this guide you’ll learn how to optimise your Google Shopping campaigns to drive more buyers to your WooCommerce store.

Social: Our Go-To Social Media Video Marketing Cheat Sheet
When done right, social media video marketing can bring in great results. In this cheat sheet, we’re giving our quick tips and sharing common best practices for social media video marketing on seven major platforms, including Facebook, Instagram, TikTok, and more!

Social: 9 Ways to Engage Your Customers With Instagram Story Highlights
Instagram Story Highlights are a great way to make your Instagram Story content a better resource for your customers and your prospects while getting them to engage with your content! Here are 9 tips to make the most of Instagram Story Highlights, including Q&As, polls, and more!

Social: Is Groupon Marketing Really Worth It for Your Businesses?
Should you pursue Groupon marketing in 2020? This post sets the record straight with the most important considerations for business owners.

Local: Guide: How to structure a local SEO strategy for your business
A local SEO strategy guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.

Local: Can PageRank Predict the NHL Playoffs?
PageRank is really, really good at measuring the authority of webpages. But can it be used to predict the next NHL Stanley Cup champion? Learn more here.

Mobile: Beginner’s Guide: 9 Things You Should Know if You Are New to Mobile SEO
Mobile SEO is the process of improving user experience, optimisation, and becoming mobile-friendly. Here are 9 mobile optimisation strategies you need.

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