The Weekly Wrap – 30th September 2020

IGNITE SEARCH WEEKLY WRAP –
30TH SEPTEMBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How to Increase Sales to an Ecommerce Site
Are you making it easy for consumers to make decisions and check out? Here’s how to remove obstacles and increase sales on your ecommerce site.

SEO: How to Catch & Fix 4 Common SEO Issues Before It’s Too Late
Taking a proactive stance in your SEO processes will help you catch and resolve problems before they impact your rankings. Here’s how you can do it.

SEO: Google SERP Study: Which Rich Results Get the Most Clicks?
A study of Google SERP click-through rates finds which rich result types generate the most clicks on average.

SEO: How to Take Over the SERPs for Your Name
Want to take control of how your personal brand is perceived online? These SEO tips will help you own the SERPs when someone searches for your name.

SEO: Google Rewrites Meta Descriptions Over 70% of the Time
A study finds Google ignores meta descriptions over 70% of the time for pages on the first page of search results.

SEO: Top 10 Tools to facilitate web development
You can find your ideal development tool too used for testing the user interface of a website or web application. Here’s a list of the top 10 for you.

SEO: 39 Inspiring Examples of Contact Us Pages
Looking for inspiration for your Contact Us page? See these 39 amazing examples from ecommerce, SaaS, agencies, and other brands.

SEO: Migrating to HubSpot CMS: An SEO Walkthrough for New Users
New to HubSpot CMS? This roadmap will guide you through its native SEO functionality and integrations and identify key features that are missing.

SEO: Guide to using interactive 404s to boost your SEO
Read further to find ways through which you can use interactive 404s to not only boost your SEO but also improve your user experience from dwindling.

SEO: 24 Best Google Keyword Planner Alternatives
Looking for a good alternative to Google Keyword Planner? Here are 24 tools you can use to discover keyword ideas and search volume predictions.

SEO: How to Handle Out-of-Stock Products on Ecommerce Platforms
Get your strategy for product stock handling implemented ahead of the busy period. Learn key ecommerce tips for dealing with out-of-stock products.

Paid: 3 Metrics You Should Use Instead of CPM Marketing
CPM Marketing is an outdated way to measure your ad’s effectiveness. Here are three better metrics to use.

Paid: Google Ads Editor: How To Use It to Improve Your Campaigns
In this guide, we’ll examine everything there is to know about Google Ads Editor, so you can use it to improve your campaigns.

Paid: 6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.

Paid: How to Keep Your Google Ads Costs Under Control
Discover the finer details of running an effective Google Ads campaign, including how to set up conversion tracking and concentrate on what you can control.

Paid: How to Set Up Google Dynamic Display Ads: Your Quickstart Guide
Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.

Content: 20 Content Promotion Strategies to Make Your Content More Visible
Read through our handy toolkit of content promotion tips and find 20 ideas on ensuring your content reaches its intended audience!

Social: How to Analyze Facebook Live Video: A Marketing Tutorial
In this article, you’ll find a deep dive into Facebook Live video Insights in the Creator Studio dashboard. Discover which metrics actually help you improve your Facebook lives and find out why most marketers get their data and measurement wrong.

Social: Why Marketers Shouldn’t Underestimate the Value of TikTok
TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.

Social: YouTube Growing As a Source of News for Americans
A study finds 26% of US adults get news from YouTube, with a majority of those people saying it’s now an important source.

Social: How to Get Started With Facebook Advertising
These educational courses introduce you to advertising on Facebook. Learn how to expand your reach and leverage ads to help you achieve specific business objectives.

Social: How to Build Your Brand on YouTube
You’ll discover how to use Salma’s VCP formula to build an audience on YouTube. You’ll also learn how to create content that establishes you as a subject matter expert people will trust.

Social: How Providing Excellent Social Media Customer Service Helps Your Brand
Find out how providing excellent social media customer service can help your brand. Connect with your 

Social: How to Use New Pinterest Features to Improve Your Marketing
In this article, you’ll discover how to use three valuable Pinterest features to enhance the customer journey.

Social: Top 15 Chrome extensions for social media marketers
From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.

Content: 15 Tips That Will Improve Your Writing Today
Learning how to write well is a process that can always be improved. Apply these 15 tactics to elevate your writing to the next level.

Content: Short-Form vs. Long-Form Content (Which One Do I Use and When?)
In this guide, we explain short-form vs long-form content and how long your content should be, and how a successful strategy should balance different formats to drive success.

Content: 6 Signs You Need to Update Your Website Copy
Not getting results from your website even with its fancy design and flashy features? It’s time to take a step back and re-examine your website copy.

Local: My 8 Best Local SEO Tips for the 2020 Holidays
Local SEO expert Miriam Ellis shares eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year.

Local: Google My Business SAB & Virtual Offices Guidelines Updated
Google has been making updated to its guidelines around service area businesses (SABs) and virtual offices in terms of their Google My Business use. Joy Hawkins documented a lot of the changes in detail but here is a short summary.

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