The Weekly Wrap – 28th October 2020

IGNITE SEARCH WEEKLY WRAP –
28TH OCTOBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How to Measure the Value of Your Subscribers
Customer investments don’t all require a purchase. Learn how to develop an audience-as-customer business model.

SEO: HTTPS Is Table Stakes for SEO in 2020
Page-one HTTPS URLs in Google search are at 98% (according to MozCast). This post looks at a much larger data set (7.5M keywords) and finds much the same. If you haven’t switched to HTTPS/SSL, you can’t play the Google game.

SEO: Don’t Be a Link Builder: 7 Deadly Link Building Sins Y’all Are Committing
Steer clear of these seven damaging mistakes to make sure you’re always bringing your A-game to your link building efforts.

SEO: 22 Gmail Hacks: Turn Your Inbox Into a Productivity Powerhouse
These Gmail features will change the way you manage your inbox and increase your productivity. Learn how to make the most of your Gmail account.

SEO: 10 Ways to Improve SEO in 2021 (That Will Boost Ranking)
From refreshing and updating content to properly integrating tracking data and tools, there are many ways to work on improving your SEO in 2021. Learn to improve your SEO as we head into the new year.

SEO: SEO Best Practices When Using GIFs
What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here’s everything you need to know when using GIFs in your web content.

SEO: Dwell Time: What Is It and Why Does It Matter?
Dwell time is the amount of time that goes by from the moment a user clicks on a search result to the moment they return to the search engine results pages (SERPs). Read on about dwell time metrics.

SEO: SEO in a Nutshell: Understanding, Credibility & Deliverability
By understanding what Google’s problems are, we can better help it to help us. Make sure your SEO efforts support Google’s three most important “needs.”

SEO: SEO FAQs and The 23 Most Asked Basic Questions About SEO
If you‘re just starting out in SEO, there‘s a very good chance that you have a lot of questions, and in this guide, we‘ve answered 23 of those that we most commonly hear asked.

SEO: 12 Proven Steps to Boost Your Organic CTR in Google
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.

SEO: How to Improve Site Performance: 4 Speed Audit Quick Wins
Improving your web performance doesn’t always have to be cumbersome. Start with these four quick fixes that require minimal edits to site code.

SEO: How to Use Google Trends for YouTube
Need guidance on your keyword and content strategies for YouTube? Learn five ways you can use Google Trends to uncover valuable insights.

SEO: How to Add Emojis to Title Tags & Meta Descriptions in WordPress
Want to add emojis in your WordPress titles and meta descriptions? 👍 Learn how to do it – and why it doesn’t always work.

SEO: How to Use the SEMrush Audience Insights for Your Marketing Campaigns
The Audience Insights report provides information on how you can better connect with your potential customers and partners. You can use it to equip your presales, advertising, media-buying, and remarketing campaigns.

SEO: Old MSN Search Web Site : How It Really Began
Frederic Dubut, the web ranking PM at Microsoft Bing, posted a screen shot on Twitter of the old beta MSN Search home page from 2004, when Microsoft first got into search. We covered the betas and launches here but our screen shots are forever gone.

Paid: Amazon Stores: An Essential Guide for Driving Growth with Storefronts
Learn about the new features that come with Amazon Stores and how they can drive traffic, increase your conversions, and boost your brand.

Paid: The 14 Best Ways to Use UTM Parameters for Conversion Tracking
UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more?

Paid: How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
In this post, we walk you through how to set up event tracking using Google Tag Manager. Why? Because it’s the best way to set up conversion tracking in Microsoft Ads for those of us who cannot use URL rules, traditional conversion tracking in Microsoft Ads does not work. 

Content: How to Write a Killer Company One-Pager (With Examples)
A one-pager distills your business down into the core components that matter most to your customers. In this post, I’m going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.

Social: Instagram Messaging for Business: Why It’s Key to Community Care
Read more on how customers value responsiveness on social media. Learn all the reasons why brands should invest more time in Instagram messaging.

Social: Instagram Filter Hacks: How to Tap Into Hidden Filters
In this article, you’ll discover how to use Instagram filters on feed posts, stories, and reels. You’ll also learn how to use a different filter for each image in a carousel post and find out how to customise filters to match your style and business type.

Social: What is Social Commerce and Why Should Your Brand Care?
This article will teach you exactly what social commerce is and how it differs from other forms of ecommerce, with tips for driving sales.

Social: Live Video Simplified: An Easier System to Success
Tanya Smith – Video Strategist, explains her threefold system for producing live video easily and regularly, and she shares recommendations for tools and equipment you can use to improve your own live video workflow.

Social: How to Get Verified on Instagram in 3 Simple Steps + Tips to Increase Your Odds
There are no hard and fast rules about exactly how many followers you need to get verified on Instagram, but it helps to have at least 1,000.

Social: How to Use Self-Liquidating Offers in Your Facebook Ads
In this article, you’ll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell.

Social: The Beginner’s Guide to Facebook Shops (With Examples)
Facebook Shops market social commerce easy for every size business. Use this guide to create your own Facebook Shop and start selling now.

Mobile: How 5G will pave the way for mobile app innovation
U.S. 5G networks expected over the next two years. Digital Turbine Media’s Executive VP shares the top six trends to expect as 5G covers the country.

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