The Weekly Wrap – 9th December 2020

IGNITE SEARCH WEEKLY WRAP –
9TH DECEMBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: An SEO’s Experience in 2020: Opportunities and Challenges
Anthony DeSordi of Brainlabs discusses the various tactics he’s seen work incredibly well for his clients and in the SEO industry, and shares advice for increasing productivity and overall happiness with the change of scenery to full-time working from home.

SEO: How Misspelled Keywords Affect SEO
Algorithms are constantly getting updated to give searchers the best user experience. Is using misspelled keywords still a valid strategy for SEO? Find out here.

SEO: Link Building: How to Understand Your Niche With These 10 Questions
A better understanding of who you want to market to will make link building more effective. Asking these 10 questions can help you determine that.

SEO: How to Get More SEO Insights from Google Data Studio with SEMrush
Learn advanced ways to use Google Data Studio with SEMrush to better present insights and improve reporting across your SEO activities.

SEO: Five SEO tips that capture holiday attention and boost sales
The Q4 rush, abbreviated weeks due to bank holidays, and juggling “real world” holiday prep can be a lot. Five tips for your 2020 and 2021 holiday strategy.

SEO: Beginner’s Guide to Meta Tags for SEO
In this beginner’s guide to meta tags, learn how to optimise your on-page SEO with meta tags. You’ll also get tips on the best tools to use.

SEO: How to Choose a Domain Name
Deciding on the best domain name to register for your business? Here are strategies for picking a domain name that will stand the test of time.

SEO: 9 HTML Tags (& 11 Attributes) You Must Know for SEO
HTML is the foundation of a webpage. Discover the key HTML tags and attributes that are crucial to good SEO. Find out their uses and how to code them.

SEO: 10 Ways Website Structure Can Affect SEO
The way a site and its pages are organised can impact SEO visibility more than you realise. Learn how to address common site structure issues here.

SEO: How Long Does SEO Take to Show Results?
One of the most common questions that SEOs are asked is “how long does SEO take to show results?“ and in this guide, we‘re going to look at the factors that influence this as well as give an estimate.

SEO: International SEO in 2020: 4 Key Takeaways
International SEO pros offer their unique take on optimising for Google and Yandex. Here are some optimisation insights for global websites.

SEO; 7 SEO Tips for a New Website (With Checklist)
Prepare your SEO strategy for a new website by following our SEO tips. In this beginner-level checklist for new websites, we‘re going to break down the top SEO tips for new websites.

SEO: The Google page experience: What you need to know and five steps to prepare for 2021
The Google page experience metric is going to be a new addition to ranking factors in 2021. Here’s how to prepare for it.

SEO: How Search Queries Trigger Structured Information Cards (Knowledge Panels)
A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time.

Paid: PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
This post includes the most effective tips to thrive a business’s paid campaign via highly-quality PPC keywords.

Paid: LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
LinkedIn Events is an elegant solution to driving registrants to online events. Learn a LinkedIn Event strategy that will set your audience’s interest ablaze!

Content: Tips to Improve Website Content for Screen Readers
Follow these tips to make digital content accessible to screen readers for people who have visual impairments and those who use voice assistants.

Content: Bloggers Are Worth More Than Their Links
Still thinking of websites and blogs as simply places to acquire links? Stop now! Here’s how the ideal influencer campaign for SEO should look like.

Content: How to use content marketing to boost ecommerce conversions and user experience
Done right, content marketing can be an effective strategy to boost ecommerce conversions and user experience. A detailed guide on how to do it.

Content: How to Use Your Content Marketing to Seed Your Lookalike Audiences
Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.

Social: How to Use Instagram for Customer Service
In this article, you’ll discover five tips to improve your customer service on Instagram.

Social: YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube.

Social: Making Standout Video Content For Creative Ads
Businesses can engage customers online with videos. Learn how to create engaging video content to use in ads with these Facebook Blueprint courses.

Social: How to Expand Your Facebook Ad Targeting to New Audiences
In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You’ll also discover how to find cold audiences that will work for you.

Social: 8 Brands Who Use Instagram Guides the Best
Explore brands that use Instagram Guides to share tips & promote products to their followers. Check the best Instagram Guides examples & get inspired!

Social: YouTube Ad Targeting: What Marketers Need to Know
Aleric explains the three elements of his 3D YouTube ad targeting strategy and shares tips to help you apply 3D ad targeting in your marketing.

Social: 5 Steps How to Turn LinkedIn Connections Into Clients
Finding prospects on LinkedIn can be easy if you learn 5 steps on how to turn LinkedIn connections into clients. Boost your LinkedIn lead generation today.

Social: Facebook Lead Form Ads: How to Optimize for Results
In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead forms that many businesses overlook.

Social: 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
Conversions are always important, but they’re not the only way to measure and prove success when you’re running a YouTube video ad campaign. Here are four additional KPI’s that will help you analyse your results.

Social: How Social Networks Drive Billions of Search Visits with SEO
There is a lot to learn from observing how social networks excel at SEO. Discover some organic growth strategies that you can apply on your own sites.

Social: 7 Musts for a Successful YouTube Channel
A complete and well-optimised YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.

Local: Local SEO for Nonprofit Organizations: 5 Tactics to Try Today
Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world. Read on for local SEO tactics you can try today.

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