Perth’s Leading Digital Analytics & Conversion Rate Optimisation Agency

What do great Analytics and CRO look like?

Effective website analytics help us find out how users behave on your website. It turns data into insights.

• Where do your site visitors come from? 
• How are they using your site? 
• What pages keep them interested or don’t capture their attention?  

While Google Analytics is a popular platform for discovering consumer behavioural patterns, it’s not the only one we use. 

Effective analytics is achieved through the identification, measurement, and interpretation of relevant website data to tell the story of how people are interacting with your website or not.

Effective conversion rate optimisation results in higher rates of completion of desired CTAs. Studies suggest that the average ROI of conversion rate optimisation (CRO) is 223%. The most directly profitable conversion goal is, of course, sales from an e-commerce website. 

Here are some examples of how conversion occurs for site visitors at different stages of the buyer’s journey.

• Awareness stage. A user enters keywords in Google Search, and finds your business among the search engine results pages. They click on your link, and arrive at a how-to blog or landing page.
• Interest stage. Having decided that what your business says is relevant to them, they click on a button to find out more about a specific topic, share your content, follow you on social media, or create an account.
• Desire stage. The user continues to consider your offerings. They may engage in more of your marketing activities like participate in a free webinar, watch your live video feed, or enter a competition to win a prize.
• Action stage. The user decides to complete your desired call to action, like buy a product, download an app or sign up for something they consider valuable.

Effective analytics guides effective CRO. What you need depends on what your data is saying. Activities may include a market review, customer survey, hypothesis testing, test analysis, website UI/UX redesign, tweaks in design and layout, changes in content or Call-to-Action button text or positions, and so on.

As a full-service agency, we collaborate closely with each client to figure out the best next steps to take in each unique case. 

Digital analytics: more about our services

#1: FREE Site Performance Health Check from Google Analytics (or equivalent)

First, let’s get a snapshot of how your current website is performing. We can help, whether you are using Google Analytics or a different platform. For instance, what data is being tracked, and are important things being measured? Are you collecting the right data or interpreting the data correctly? Is tracking done properly? Is anything missing? 

If you have not yet done any website analytics, that’s OK too. We can guide you on what to put in place and why it’s important. Then we use the data to find answers that help your website, marketing efforts, and business as a whole perform better.

#2: Analytics Strategy & Design

Now that you’ve taken the pulse of your website, we can help you dig deeper to find out:

• What you want to change about your current situation?
• how it aligns with your larger business goals, 
• what a roadmap to your website objectives looks like, 
• what to prioritise next steps, and 
• how to get there. 

#3: Web Analytics Implementation

This is the exciting part! Putting plans into action! And checking to make sure everything is working as it should. Ensure both business and technical project sponsors and experts are consulted to ensure everyone is on the same page as to what data is captured for analysis, how, by whom and for what purpose.

#4: Analytics Monitoring 

While a lot of website analytics is automated, this is definitely not a set-and-forget undertaking. Now we analyse the data continually to gain a deep understanding of visitor site behaviour, especially after launching specific marketing campaigns.

#5: Analysis & Reporting

Here’s where experience and human brain power come in, though more artificial intelligence (AI) is being applied to increase the speed and accuracy of analysis and reporting. The most important Google Analytics reports tell you, for example:

• What percentage of visitors are on mobile devices?
• Do people on desktops tend to put more items in their shopping cart?
• Are more visitors clicking through from social media networks or search results?
• Do you need to segment your audiences differently to get better results?
• Which are your most popular landing pages? What is most important to visitors on those pages?
• How fast are your pages loading and how does this impact the amount of time visitors spend on your site?

#6: Site Testing & Training

Armed with data, you can fine-tune countless elements of your website or marketing campaigns. Test for changes in impact like clickthrough rates, time spent on a page, and the value of shopping.