Ellen Rodgers - Ignite Search

Celebrating Success: Ignite Search Wins the 2024 Business xCellence Award for Best Marketing Agency

We are thrilled to announce that Ignite Search has been honoured with the prestigious 2024 Business xCellence Award […]

Bluey Creators Prove Yet Again To Be Masters In Collaborative Marketing: New Collab with Aussie Real Estate Agency

**Spoilers** It was near impossible to miss the howl that rocked the world as fans of Bluey reacted […]

Viral Marketing: Storytelling on Social Media Worth Millions and How To Do It!

Sometimes viral marketing success seems as likely as winning the lottery; while it is achievable, it appears to […]

Raw Data Mining and Marketing: Exploring Boundaries of Neuromarketing Innovation

In recent years we have suspected that our phones and computers are listening to us and learning our […]

How Does AI Image Generation Work And What Are Its implications In Marketing?

AI Image generation and editing tools have sparked controversy in recent months from John Oliver’s Marriage to a head of cabbage to the cosmetic touch ups of local MP’s. Read the article to discover the why, how and the ethics now!

From Bluey To Branding: How Imitation Became a Key Marketing Opportunity For Bunnings

When Bluey Introduced Hammerbarn in an episode, little did they know they unleashed one of 2024’s most iconic marketing campaigns. Get the low down in our article!