Perth’s Leading Content Marketing Agency

6 ways content marketing benefits your business

90% of organisations do content marketing. Your business can go to town, giving extreme value through multiple forms of content marketing. Demonstrate through compelling communication how your offerings meet one or more core human needs for certainty, variety, significance, connection, contribution and growth. Your reward? Experiencing one or more of these six ways excellent content marketing benefits your business.

#1: More web traffic from more sources

Site traffic volume is a key performance indicator for effective content marketing, and it’s worth drilling down to understand how people are getting to your content. Let’s find the most lucrative pathways.

#2: More user engagement

Let’s get users who find your content to spend more time reading or watching it and engaging with related content. It would be even better if they came back to visit again and again to consume fresh new content.

#3: More impressions & CTR

There are ways to increase the success of your content marketing based on the number of times your content is displayed and clicked through by readers. It means more people are taking notice. Excellent!

#4: More shares & backlinks

What is the true test of value in content marketing? When more people share it unprompted, mention it in their own content, and backlink to your content, Even better if it goes viral. Powerful for brand awareness.

#5: Higher keyword ranking

Google considers content quality and link building very highly in its search algorithms. The rewards of great content are high rankings for targeted keywords. This brings a higher quantity of click-throughs.

#3: Better lead generation

Effective content marketing attracts more users to complete CTAs like sign up for a newsletter, like your page, ask for a product demo, fill out a contact form, download an asset, buy a product, and more.

What is content marketing?

A relatively new niche heralded as the future of digital marketing, content marketing is primarily not’salesy’. It is:

• other-focused on satisfying the wants and needs of its (content) consumers, and
• not self-focused on direct sales. Its mantra is’show, don’t tell’ how good you are.

Note this difference, as content marketing and sales promotion are often confused. Compared to hard/direct sales, it’s a soft/indirect approach to earn and gain notice, agreement, and trust so that content consumers are more likely to view the marketer favourably, accept their perspectives and ideas, and buy their products and services.

Content marketing channels

Content marketing can be delivered through diverse means. Popular channels are:

• Websites: through text accompanied by attractive graphics and images on landing pages, web pages, and blogs (both static and interactive). This includes content offers like ebooks, white papers, and infographics that provide readers with information valuable to them, which gives them a good reason to provide their particulars that are valuable to you. Win-win.
• Email: for nurturing leads through electronic direct mail (EDMs) or e-newsletter subscriptions.
• Podcast apps and radio—with recorded and live-streamed audio content through the spoken word, songs, and music.
• Video apps and TV: Audiovisual content that’s static or dynamic, in real-life or animated format, recorded or live-streamed.
• Social media involves the active creation or interactive engagement of text-, image-, audio- or video-based content on social media platforms.
• VR and AR: Exciting evolving innovations in the metaverse will make it easier to create content in virtual reality (VR) and augmented reality (AR) modes.

The value our content marketing agency provides

People. Our content marketing agency provides a multidisciplinary team of creators savvy in content and copywriting, as well as business promotion, digital marketing, SEO/UX design and writing, project management, and all-round communication. We help businesses large and small craft and amplify unique messages demonstrating the value they add to the world.

Services. Our content marketing agency helps business clients figure out the ‘why, what, who, how, when, and where’ of creating compelling content that prospects and customers want and love, then produces the content for these businesses professionally. Each strategy and campaign is unique to the specific market scenarios and business goals of each client.

Systems. As digital warriors and knowledge workers, geographical location is no barrier to the contribution we can make to your business. We use an integrated system of leading software to hold meetings online, produce great work, provide responsive customer service, and collaborate successfully with good humour among multiple client-side and agency-side parties.

Processes. Our Plan Do Check Act cycle ensures that our content marketing activities sustain a long-term impact with clear version control, transparency, task prioritisation, and responsive communication. When you work with the right agency, no matter how crazy deadlines tend to get, the process of producing marketing content is smooth, collaborative, mentally stimulating, and lots of fun. That has been our fortunate experience, due to the nature of the work as well as the nature of our team.

We would love to help boost your business’s standing and performance with content marketing that’s right for your business at every stage of its growth.

Data-driven content marketing services

‘Nothing measured, nothing gained’ is our motto for data-driven content marketing. It takes considerable effort to produce professional assets for content marketing, and regular monitoring helps you keep on top of how well each asset is performing.

The science is in knowing what to measure that is meaningful for business, for what purpose, and how to report it. The art is in looking for patterns in the data, interpreting what they mean, and deriving insights to plan and execute continual improvement.

Good decisions are distilled from data through both the art and science of content marketing. Ignite Search has helped many clients mine and utilise the data on which effective content marketing strategies are based. Let us help you obtain great results consistently.

Success Stories: Content marketing

Allied health providers with clinics in metropolitan locations

• About. Established group of physiotherapy clinics serving metropolitan suburbs.
• Results. Four to six times increase in web traffic.
• Challenge. Launch a local SEO campaign welcoming residents of surrounding suburbs to consider choosing our client’s business, and providing useful local information to facilitate an active lifestyle with frequent exercise.
• Content marketing solution. Launch a local SEO campaign using content marketing to welcome residents of surrounding suburbs to consider choosing our client’s business and providing useful local information to facilitate an active lifestyle with frequent exercise.

New proptech start up in the property industry

• About. A visionary proptech company that streamlines the conveyancing process from contract to keys through digital innovation.
• Results. Describe and explain new software to gain buy-in among primary target businesses (conveyancers) and attract investors. Effective communication with potential investors and potential users is needed to advance successful uptake for this breakthrough software-as-a service offering.
• Challenge: Launch a local SEO campaign welcoming residents of surrounding suburbs to consider choosing our client’s business, and providing useful local information to facilitate an active lifestyle with frequent exercise.
• Content marketing solution. Launch a local SEO campaign using content marketing to welcome residents of surrounding suburbs to consider choosing our client’s business and provide useful local information to facilitate an active lifestyle with frequent exercise.

Innovative conveyancing services provider

• About. Established property settlement company with an award-winning director with a reputation for service excellence and active industry leadership.
• Results. Produced a series of well-received blogs with topics that are of practical use to property buyers and sellers.
• Challenge: Demonstrate subject-matter expertise in the conveyancing profession to gain fans and create trust.
• Content marketing solution. Regular blog posts with practical tips from a subject matter expert for property sellers and buyers on how to deal with different aspects of the complex property settlement process.

Parramatta Smash Repairs

• About. Industry-recognised smash repairs shop with a prestige niche, and more than 55 years’ experience. Authorised repairer for Mercedes-Benz, BMW, Lexus, Mini & Subaru.
• Results. Produced a series of blogs that provide useful information to local target audiences and support strong SEO.
• Challenge. The client wants to differentiate itself both online and onsite in a saturated marketplace.
• SEO solution. Launch SEO campaign with strong content marketing component, including localised SEO content. Feature trending topics like electric cars and highlight specific brands of cars the client specialises in repairing.