Our Approach

Ignite Search collaborated closely with the KDD Conveyancing team to create a comprehensive digital growth strategy, combining user-focused design with technical SEO improvements and content marketing.

Website Review and Refresh

Our team began by identifying opportunities to improve the website’s performance and user experience:

• Mobile-Optimised and Responsive Layout: We ensured the website functioned seamlessly across all devices, allowing users to find services and submit enquiries whether they were at home or on the go.
• Streamlined Navigation and Clear User Paths: The site’s structure was simplified to make it easier for users to explore services, FAQs, and contact forms, with a focus on reducing friction at every step.
• Prominent Call-to-Action Placement: Key actions like “Request a Quote” were brought to the forefront with high-visibility placements, including above the fold, helping to drive conversions.

SEO Strategy and Technical Optimisation

With usability improved, Ignite Search implemented a search engine optimisation strategy designed to increase discoverability and attract high-intent users:

• Targeted Keyword Research: We identified the most valuable and relevant search terms for the conveyancing industry in WA — such as property settlements Perth and conveyancing WA,  and mapped these to corresponding service pages.
• On-Page SEO Implementation: Our team updated metadata, optimised headings and content structures, and created internal links to boost SEO performance and support better crawlability.
• Competitor and Market Benchmarking: We analysed KDD Conveyancing’s digital presence in the context of local competitors to identify growth opportunities and inform future strategy.

SEO-Driven Content Marketing

To strengthen keyword visibility and provide ongoing value to potential clients, we introduced a content strategy focused on education and authority:

• Blog Articles Based on Client Questions and Search Trends: Topics were selected to answer common conveyancing questions and align with trending property-related search queries.
• Evergreen and Timely Content: Each post was written to remain relevant over time, supporting ongoing traffic and reinforcing KDD Conveyancing’s position as an expert in the field.
• Search-Optimised Formatting: From headline structures to keyword placement, each piece was built to perform well in search while maintaining clarity and readability for users.

The Results

Following the implementation of the strategy, KDD Conveyancing experienced strong and consistent results:

• Improved Visibility for High-Value Keywords: The business achieved top 3 first-page rankings for more than 15 of its most tracked search terms, significantly improving organic discoverability.
• Sustained Growth in Website Traffic: A steady increase in qualified visitors to the site led to more engagement and enquiries from potential clients. Since 2018, KDD Conveyancing has experienced an 89% increase in organic website traffic leading to converted leads.
• Higher Conversion Rates: The redesigned website and prominent CTAs helped convert visitors into leads more effectively. Since 2018, KDD Conveyancing has seen a 47% increase in quote submissions and a 17% increase in calls from website-sourced leads.
• Stronger Competitive Positioning: After starting at 50% online website visibility in January 2018, KDD Conveyancing peaked at 91% after experiencing 2 years of exponential growth. KDD Conveyancing had strengthened its digital footprint, allowing the business to compete confidently in a growing online market.

Ready to Reconnect with Your Audience?

Whether you’re navigating a business transition or looking to enhance your digital presence, Ignite Search can help you develop strategies that deliver long-term results, backed by experience, insight, and collaboration.

Talk to our team today to explore how we can support your next stage of growth.