Roller Smart Shutters Case Study
About Roller Smart Shutters
Roller Smart Shutters is a Perth-based company known for providing high-quality roller shutters for homes and businesses. The team had taken on the challenge of managing their own Google Ads, and they did a commendable job bringing in leads. But as the business grew, so did some common Google Ads challenges.
What was the challenge?
Despite their solid in-house efforts, Roller Smart Shutters encountered a few familiar roadblocks:
- The cost per lead kept rising, stretching their ad budget further than planned
- Many enquiries were from “tyre kickers” rather than serious buyers
- Staying within budget each month was becoming more difficult
- It was tough to find the right balance between cost and the quality of leads
Knowing they needed a specialist to finetune their strategy, the team reached out to us for help.
Client
Roller Smart Shutters
Website:
Location
Osborne Park, Perth, Western Australia
Services
- Google Ads Strategy
- Google Ads Advertising
- Search Engine Optimisation
- Content Marketing
- Reporting & Analysis
Our Approach
We built on the strong foundation Roller Smart Shutters had already established. Here’s what we did:
- Refined Campaign Structure: We reorganised their ads to focus on keywords and audience segments that were more likely to convert, while cutting out low-quality traffic.
- Smarter Budget Management: We put measures in place to keep spending on track without sacrificing results.
- Ad Copy Tweaks: We made their ads more appealing to the right people, helping reduce clicks from those who weren’t serious about buying.
- Bid Optimisation: We adjusted bidding strategies to focus on conversions, bringing down costs while still attracting high-quality leads.
- Improved Tracking: We enhanced tracking so that the team could see which leads were worth their time, allowing for ongoing improvements.
The Results
The changes paid off quickly:
- 65% Lower Cost per Lead: By fine-tuning the targeting, we significantly cut down the cost per lead.
- Reduced Monthly Ad Spend: We helped Roller Smart Shutters save money without cutting back on leads.
- Better Lead Quality: More of the enquiries were from serious buyers, leading to higher conversion rates.
Conclusion
By working closely with Roller Smart Shutters, we turned their Google Ads challenges into a success story. Their in-house efforts laid a strong foundation, and with our specialist input, we were able to transform their ad performance and help them get more value out of their budget.
Ignite Search helped us jump to No.2 in SEO visibility in Perth in just a matter of weeks! We’ve also cut our cost per lead by more than half, and we’re now ranking for top terms like ‘roller shutters.’ Huge difference for our business!
Nian Shah, Chief Operating Officer, Roller Smart Shutters
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