Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. In short, content marketing can make or break your marketing strategy, and ultimately, your business. We have devised some tips for you to help you level up your content marketing today.
#1 – Set Out Your Goals
Great content is only great content if it’s created for a specific reason. So, it’s important to make sure you know exactly why you’re creating this content. You should always ask yourself if you’re content is there to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else entirely. Once your goals are defined, then you can determine if a content strategy is right for you.
Sometimes, a content strategy isn’t what’s required for your specific goals. For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation.
#2 – Focus On Solving A Problem
The best ideas come from solving a problem in the market. Businesses often focus heavily on top-of-the-funnel content which will help them grow traffic, but it doesn’t help them deliver conversions. What you should do here, is craft ways to show how your company can deliver successful solutions, and interview successful customers/clients so you can show instead of talk. Simplify the process by bridging the gap between a service or a product and the actual outcome in the context of your ideal customer’s business.
#3 – Generate Ideas From Social Media
Using popular trends and concepts can be a great way to create content. For example, if your target audience is Generation Z and millennials, check out what’s happening on TikTok, Instagram, Reddit and YouTube to see what they’re engaged in and what they’re creating their own content about right now, and then join them. There is always a way you can leverage a particular concept to your advantage. Create blog posts and videos on your site that cover trending topics and show how your customers can achieve or become involved in them (ideally, by using your products and services). Then distribute that content on the appropriate social channels to drive traffic and sales back on your site.
#4 – Repurpose, Repurpose, Repurpose.
A great way to get the most out of your content is to repurpose all of your content. It not only saves time, but also reiterates your ideas to your audience.
For our own social media and content strategy at Ignite Search, we start it all with a blog post. And then we build out 10-2 social media posts from the blog posts and 1-2 social media stories from the social media posts. But, you have the potential to take this further.
If you create a Youtube video, you can turn that into a podcast. Your podcast episode can also be turned into a blog post. Now that we have blog post, you can create an email newsletter on Hubspot or Shopify. Now, this can also be a social media post. This works well as it reiterates your message overall.
#5 – Get Emotional
The key to successful content marketing is tapping into emotion. Regardless of the type of content you’re creating, aim to resonate with your audience’s emotions. You can inspire them, make them laugh, spark their fear of missing out, or ignite their curiosity. If you analyse the most popular social media posts and blogs, those with emotionally charged headlines and content tend to stand out. Utilise emojis, craft compelling headlines, and develop content that energises your audience and attracts more traffic to your brand.
#6 – Prioritise High Quality Content Creation
Creating high-quality content demands both time and effort, making it crucial to invest in professional web copywriting services to achieve success. If you’re unable to develop compelling content on your own due to limited resources or skills, consider engaging a professional writer or agency. They can provide content that is not only well-written and accurate but also customised to address your audience’s needs. This approach can lead to higher website traffic and more leads for your business.
At Ignite Search, we are content marketing specialists. We offer content marketing, content asset development, content writing, copyrighting and email marketing for your company. 90% of organisations do content marketing. Your business can go to town giving extreme value through multiple forms of content marketing. Demonstrate through compelling communication how your offerings meet one or more core human needs for certainty, variety, significance, connection, contribution and growth. Your reward? Reaping in the many benefits of content marketing like more website traffic, higher keyword rankings and increased brand awareness. For more information, check out our blog or contact us for a free consultation.
