Perth’s Leading Search Engine Optimisation (SEO) Agency

SEO stands for Search Engine Optimisation. SEO helps to match what people seek and what your business provides. 

• Its purpose is to drive more visits to a website or webpage from people who are looking for specific things online by entering search terms through search engines.  
• SEO results are considered organic or unpaid, unlike other digital marketing strategies where online visibility and findability are boosted through paid advertising.  
• The world’s most popular search engine is Google, with 89% market share in the US and 94% market share in Australia. Other popular ones are Microsoft Bing, Yahoo, and Ask.com in the US, Baidu in China, Yandex in Russia, and DuckDuckGo which prides itself on not collecting user data to personalise search results.  

In 2021, Google received an average of 3.5 billion search queries a day. Search results are typically web pages from websites, and could also be other types of online content where the queried search term is mentioned or tagged, like posts from social media channels such as YouTube, LinkedIn, Facebook and Instagram. Google also allows its users to define the type of search (for images, videos, news, shopping, makes, books, flights, or finance), and provides a advanced search engine called Lens which is powered by artificial intelligence and can do many cool things that boost productive searching. 

The more relevant your online content is to what people seek, the more likely it is to appear at the top of search engine result lists, and the more opportunities there are for people to click on your link to generate traffic to your online content. That gives them the opportunity to get to know and like you, and ideally buy the products or services you offer on your website. 

Pouring time, talent, and money into creating a great business website, and not optimising it for search? That’s like building your flagship store in the middle of the desert, and not building roads to bring people there. ‘Build it and they will come’ doesn’t happen on the Internet. You could of course inform people of your store manually. Why would you stop there if there are digital tools that exponentially expand your potential reach? You must provide pathways and maps for lots of people to find your business easily, and SEO is a powerful way to do so. 

Depending on the situation, our clients are happy to sign a 3 to 12-month contract, and often renew them when they see the results we bring.

It’s important to note that it takes time to build solid SEO foundations.

We do not wave shiny promises at you to get quick results with black hat techniques. The risks of such dodgy practices include having to pay penalties and getting your site banned on search engines.  

Great SEO companies know there is no guarantee, and search engine providers like Google themselves warn you that if anyone should guarantee you results, they are not to be trusted. Read more about the SEO guarantee myth here. 

This depends on a whole lot of factors within the Google search algorithm and outside it. In our experience with a variety of client profiles, we have obtained increases in search rankings and web traffic within weeks and months.

We’re flexible. You may like to supply the content, or let our professional digital strategist and copywriter recommend SEO content strategies and keywords. Then write content for you aligned with the agreed strategies.

Investment in SEO can vary significantly depending on the nature of the company’s digital assets, as well as the target objectives.

One number cited is $2.75 for every $1 invested in SEO. This is practically meaningless to your particular business because there are countless factors that vary in every case. Start by working out two things: 

1. The percentage of marketing spend for your industry and company type. Marketing spend is usually between 10% to 25% of gross revenue, and considers your business profile (whether you are a start-up, growing, or established business with digital or non-digital products and services). Your business profile shapes your business-aligned marketing objectives, which could be as broad as ‘create awareness of my brand across Australia’ to ‘grow LinkedIn following by 50%’. 
2. The percentage of marketing spend to allocate to SEO. The SEO budget could be between 15% to 80%, again depending on your business profile and marketing objectives.  

Although Ignite Search is based in Perth & Sydney, we are absolutely able to service clients anywhere in the world!

Given that we are a digital agency, our current projects span right across Australia and into the Asia Pacific. Our timezone in Australia is very favourable, being in the GMT+8 timezone and sharing the same time as 1.7 billion people or 22% of the world’s population.