branding - Ignite Search

The Secrets Behind Lush’s Major Marketing Success

Cosmetics brand Lush started in a British cosmetics retailer which is headquartered in Poole, Dorset, United Kingdom. It […]

Skims: How Kim Kardashian’s Shapewear Brand Took Over The World

Kim Kardashians’ shapewear line ‘SKIMS’ launched in 2019 and is now worth USD $4 million dollars, and is […]

From Bluey To Branding: How Imitation Became a Key Marketing Opportunity For Bunnings

When Bluey Introduced Hammerbarn in an episode, little did they know they unleashed one of 2024’s most iconic marketing campaigns. Get the low down in our article!

Define Your Brand With The 12 Archetypes

The first and foremost step to creating your brand identity is establishing your Brand Trinity, which includes your Mission, Vision and Values.

A mission defines your brand’s purpose; vision to determine how your brand progresses and values to show qualities you value in the company’s culture.

Using Canva For Marketing: What You Need To Know

Canva is a great tool for pushing designed media, publications and social media out to market in a hurry. However, it is no substitute for a marketing team and graphic designer. Here’s why and what we recommend.