marketing - Ignite Search

The Secrets Behind Lush’s Major Marketing Success

Cosmetics brand Lush started in a British cosmetics retailer which is headquartered in Poole, Dorset, United Kingdom. It […]

Skims: How Kim Kardashian’s Shapewear Brand Took Over The World

Kim Kardashians’ shapewear line ‘SKIMS’ launched in 2019 and is now worth USD $4 million dollars, and is […]

How To Make Chinese Marketing Work For Your Australian Company

In today’s interconnected world, tapping into the vast Chinese market presents an incredible opportunity for businesses worldwide. However, […]

Raw Data Mining and Marketing: Exploring Boundaries of Neuromarketing Innovation

In recent years we have suspected that our phones and computers are listening to us and learning our […]

How Does AI Image Generation Work And What Are Its implications In Marketing?

AI Image generation and editing tools have sparked controversy in recent months from John Oliver’s Marriage to a head of cabbage to the cosmetic touch ups of local MP’s. Read the article to discover the why, how and the ethics now!

Define Your Brand With The 12 Archetypes

The first and foremost step to creating your brand identity is establishing your Brand Trinity, which includes your Mission, Vision and Values.

A mission defines your brand’s purpose; vision to determine how your brand progresses and values to show qualities you value in the company’s culture.