Ignite Search Weekly Wrap – 16th January 2019
100% Curated SEO/Online Marketing Goodness
Helpful Strategies, Tips & Tricks:
SEO: In-depth with Bing Webmaster Tools — the definitive guide
Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series.
SEO: How to avoid a site migration disaster
Undertaking a site migration can seem like a daunting task, but it can be relatively painless if you follow the right steps.
SEO: Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites.
SEO: The explosion of PAA: Answering questions is the new way to dominate search
Quality answers in plain language land in Google’s answer box and “People Also Ask.” Here’s how you can improve your website’s chances as a featured snippet.
SEO: How to Conduct a Site Audit
Here’s why you should audit your site on a regular basis – and how to conduct a comprehensive site audit the right way.
Paid Search: Introducing Bing Ads Scripts: Basics & Key Use Cases
Similar to Google, managing a healthy Bing Ads account comes with endless tasks that need to be completed in a limited time.
Paid Search: 6 tactics for PPC marketers to save time, reduce stress and improve performance
Here’s a checklist to make sure you’re as organized as possible to start this year off on the right foot.
Paid Search: Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven’t set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see.
Local Search: 7 things you might not know about Google My Business categories
I have found that Google My Business categories are often an overlooked tactic by many people that work in the Local Search space.
Social Media: 10 Social Media Marketing Tools to Improve Your Results
Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management.
Social Media: How to Create Compelling Instagram Stories: 5 Apps for Marketers
Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story.
Key Industry Updates:
SEO: Google lets users see their related search history with new card
Google helps searchers remember what they saw on Google in their past searches and web site visits with a new search feature.
SEO: Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising.
SEO: SEOs noticing ranking volatility in Google’s search results
There may have been an update or two in the past week.
SEO: Google working to disable knowledge graph hack that shows misleading search results
A knowledge panel manipulation technique is finally getting the search giant’s serious attention.
SEO: Google may be headed for victory in EU right-to-be-forgotten indexing appeal
The top legal advisor for the European Court of Justice has recommended that delisting under RTBF not extend outside the EU.
SEO: Google Will Discontinue Some Old Search Console Features
Google’s John Mueller confirmed this morning in a webmaster hangout at the 1:09 mark into the video that Google does plan to close down, discontinue, not port, every single feature from the old Search Console to the new Search Console.
SEO: Google Now Sending Consolidated Mobile-First Indexing Notifications
Google is now consolidating the notifications they send around sites being switched into Google’s mobile first indexing process.
SEO: Assistant icon shows up on the Google.com mobile page
A new icon has made its way to google.com on mobile. It sits on the top right, next to the app list and notification bell. Tapping it simply launches the Assistant on your phone.
Local Search: Google Spammers Using Open Date Edits To Hurt Local Businesses
In November, Google began supporting the option to specify when the business opens in the future. But some are using this to hurt competitors, competitors that have been open for years and years already.
Sites that don’t adhere to the Better Ads Standards could see ads blocked.
Paid Search: Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
Social: Instagram lets marketers share posts across multiple accounts
Instagram says the new feature was designed to provide a better experience for people who often post to multiple accounts.
Read Our Blog Post on: DMSS 2018: Roger Graham – How to Blow Away Your Clients on Social Media (And Gain New Ones) – 14th January 2019
