Ignite Search Weekly Wrap – 16th May 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
SEO: Google asking dissatisfied searchers to submit questions manually in the search results
If Google doesn’t have content for your query, it may ask you to help content creators to make content that will eventually answer your query.
SEO: Google updates mobile-friendly test, rich results test tools to better support JavaScript sites
Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it.
SEO: Google confirms it shortened search results snippets after expanding them last December
Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted.
SEO: Google Lens improvements ready visual search and AR for mainstream adoption
Better text recognition, lookalike search and real-time functionality are upgrades.
SEO: Bing’s Intelligent Answers Now Show Up to 5 Sources
Bing has expanded its intelligent answers, first rolled out last December, to now include up to 5 sources that support the same answer.
SEO: Google Mobile-Friendly Test Now Shows Rendered HTML for JavaScript Sites
Google’s mobile-friendly and rich results testing tools have been updated with features designed for developers of JavaScript sites.
Paid Search: Bing Ads Rolls Out New Features for Importing Google AdWords Campaigns
Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads.
Paid Search: Google to Deactivate Non-Spending AdWords Accounts This Month
Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May.
Paid Search: Google announces ads updates for app developers at Google I/O
With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively.
Google Maps has announced a whole set of new features at Google I/O around their mapping product.
Local Search: Google to notify those who leave reviews when business owners respond
The new feature will be rolling out over the next few days.
Social: Instagram’s Releases New Emoji Sliders That Can Gauge Your Audience’s Opinion on Topics
Instagram has introduced a new feature that lets users rate their opinion on various topics by moving an emoji along a sliding scale.
Social: New Features: Facebook Lets Admins Crosspost Live Videos to Multiple Pages
Facebook is enhancing live video with several new features — including the ability to crosspost live videos and rewind live videos in progress.
Social: YouTube Soon to Show Users How Long They Spend Watching Videos
YouTube is preparing to roll out a new feature that will make users acutely aware of how much time they’re spending watching video content.
Helpful Strategies, Tips & Tricks:
SEO: Don’t Let Google Trash Your Google Analytics Data
With all of the notifications flying left and right about privacy notifications and “data retention” policies you might not have noticed that Google Analytics the alert that “Any user and event data that is older than your retention setting will be marked for permanent deletion and will no longer be accessible in Google Analytics.”
SEO: How Search Engine Algorithms Work: Everything You Need to Know
It’s important to not just understand what tactics might be working to help you rank. You need to understand how it works. Understanding the structure that the strategy is functioning in is paramount to understanding not just why that strategy is working, but how and what it’s trying to accomplish. This article will explore the basics of how search algorithms work.
SEO: New Ways to Approach Technical SEO: A Necessity, Not an Option
The practice of SEO has changed more than any other marketing channel over the last decade. In this article we will discuss new ways to approach technical SEO.
SEO: Competitive SEO Strategy: An Actionable Guide
When you aim to get your website on Page 1 of Google, you will quickly face the reality of online competition – all the prestigious spots on that page are already taken. So how do you get one of those positions for yourself? In this article we’ll provide an actionable guide to do so.
Local Search: How to Use Relevant, Targeted Directories for Link Building
While easy to overlook in favor of the latest content marketing trends, choosing the right directories is one of the most important things you can do for your client or business, and not just from an SEO perspective.
Paid Search: Are the Days of Human-Managed PPC Numbered?
Artificial intelligence (AI) and machine learning (ML) are the trendy buzzwords in business today. But AI has been around since the 1950s. So why is it such an important topic today? And is it making the days of human-managed PPC numbered?
Paid Search: Driving calls with PPC: 5 mistakes most search marketers make
Bridging the online-to-offline gap poses challenges when using paid search to drive calls. In this article are five of the most common mistakes search marketers make when driving calls with PPC.
Content: 21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions
Conversions. Traffic. Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them. Read this article to find out how you can get them.
Content: How to Do Guest Posting Today: Your 3-Step Guide
This three-step guide to guest blogging will provide you with a rejuvenated approach toward placing contributed content on external websites that will fuel your digital marketing.
Social: Instagram Shadowban? What Marketers Need to Know
Worried your Instagram visibility has been reduced? Wondering if your account is at risk for an Instagram “shadowban”? In this article, you’ll discover how to avoid activities that can result in reduced visibility on Instagram.
Social: The Future of Facebook Marketing: 7 Takeaways to Crush it
In this article we discuss 7 takeaways from Zuckerberg’s speech at the 8th Annual Facebook Developer Conference and what they mean for the future of Facebook marketing.
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