The Weekly Wrap – 16th September 2020

IGNITE SEARCH WEEKLY WRAP –
16TH SEPTEMBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How to Find Internal Linking Opportunities
Learn how to identify internal link optimisation opportunities that can elevate your organic presence to the next level.

SEO: Partial match domains in 2020: How to optimize and use effectively
Tudor Lodge shares a quick guide to help you succeed at partial match domains, understand the caveats, and optimise effectively.

SEO: 13 Tips to Make Your PDFs SEO Friendly
Google can crawl, index, and rank PDFs. However, SEO for PDFs requires a different set of tactics. These 13 tips will help your PDFs gain more traffic.

SEO: Google Featured Snippets With How-To Schema
Google has been spotted now showing some featured snippets also have how-to schema show up in Google Search.

SEO: How to get your YouTube videos appear in Google’s video carousel
Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimisation.

SEO: How to Generate Quality FAQs & FAQPage Schemas Automatically with Python
Generating high-quality question/answer pairs (and their corresponding schema) automatically is now possible through Python. Learn the process here.

SEO: What Is Quora & Why Should You Care?
Quora is a top-ranked question and answering community that can form the basis of a successful marketing campaign. This is how to do it.

SEO: Inbound marketing for brand awareness: Four up-to-date ways to do it
Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here’s how inbound marketing can help.

SEO: Top Google Searches and Trending Keywords in 2020
SEMrush analysed more than 20 billion keywords to reveal what people are searching for in Google: the latest data trends across The United States, The United Kingdom, Canada, Australia and globally

SEO: Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors, But Will It Have Teeth?
This guide will break down Google’s object-oriented approach to the new page experience signal, the factors involved, and five sub-signals that are part of the new Page Experience signal.

SEO: How to Optimize for Voice Search: 6 SEO Strategies for Success
If voice search optimisation isn’t part of your SEO strategy, it’s time to fix that. Learn six tactics to optimise for voice search today and beyond.

SEO: SEO proposals: Particular challenges and how to avoid getting a silent no
SEOmonitor looks into all the aspects of pitching an SEO proposal, the key components, and how to help your customers say a loud yes instead of a silent no.

SEO: The Top 10 Google Ranking Factors of 2020 (+ How to Optimize for Them)
This post breaks down the most important Google ranking factors of 2020, with optimisation strategies for each. They’re grouped by on-page, off-page, and technical SEO, to give you a clear plan for improving your website’s rank.

SEO: Crawl Budget: Everything You Need to Know for SEO
Learn how search engines crawl the web, how to identify whether crawl budget is relevant to your website, and how to optimise it.

SEO: 10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now
Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider.

SEO: 14 of the Best Product Page Design Examples
To help you to feel inspired, we have rounded up 14 of the best product page design examples that we could find, looking at the layouts of some fantastic brands and businesses.

SEO: Top six ways to optimize crawl budget for SEO
Crawl budget is something you must optimise for SEO especially if you’re running a large-scale website. Details on the basics of crawl budgeting, why it matters, and how you can optimise it for SEO.

SEO: Shorter Content Earns the Most Backlinks, Study Says
A recent study finds a positive correlation between backlinks and content with less than 700 words.

Paid: Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

Paid: Help improve the Google Publisher Tag developer experience
Google Ads shares with advertisers on how to improve their offerings for Google Publisher Tags.

Paid: How (and Why) to Use Branding to Improve Your Advertising
For sustained business growth, your branding and advertising must go hand-in-hand. This post covers the reasons to incorporate branding into your ads, methods of doing so, and examples of businesses doing it right.

Paid: 4 Essential Tips for Auditing Google Ads Accounts
Are your Google Ads accounts leaking cash? Learn which areas you must review to avoid wasting cash and improve your PPC results.

Paid: 5 Essential ROI Formulas PPC Managers Should Master
Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.

Content: How to Add Keywords in Your Copy While Making Google Love You
Discover some best practices for adding keywords in your web copy that makes sense to users and works for search engines.

Content: How to Get Your Podcast to Appear in Google Results
Optimise your podcast using these five ideas. Then it’s more likely to get found on Google and other search engines.

Content: Stop Saying ‘Create Great Content’ – Say This Instead
In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content.

Content: How to Work With Freelance Writers to Produce Quality Content
In this post, we’re going to look at how to work with professional content writers to create great content that drives results. 

Content: How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience. Learn more here.

Content: Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA]
We tested 3.9 million emails with emojis and non-emoji subject lines and found 2 surprising things about open rates, click-through rates, and unsubscribes.

Social: 11 Tips to Increase Sales on Instagram
Brands and businesses can make big money selling on Instagram. Here are 11 tactics that can help boost your sales using Instagram.

Social: How to Get Higher-Quality Leads From YouTube: 5 Ways
In this article, you’ll discover five ways to generate warm leads from your YouTube channel.

Social: YouTube for Marketing: What Marketers Need to Know
You’ll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with value-based videos on YouTube.

Social: Facebook and Google Ad Tracking: a Beginning to End Guide
In this article, we’ll show you how to set up picture-perfect Facebook and Google Ad Tracking for all your campaigns, so you can boost your return-on-ad-spend (ROAS) across the board.

Social: The Best Instagram Analytics Tools in 2020
Discover what Instagram analytics tools & apps are the best to use in 2020. Master the performance and drive better results on Instagram.

Social: How to Drive Local Foot Traffic With Twitter Ads
In this article, you’ll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business.

Social: 15 Social Media Content Types (with examples for ideas and inspiration)
Social media can be a powerful tool for both building and engaging with an audience. But what content should you be creating? We explore 15 different social content types in this guide.

Social: Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network
TikTok has taken the marketing world by storm with personalised content and unique design. Three algorithm features are making it the marketing tool brands can’t survive without.

Local: How to Choose Google My Business Categories (With Cool Tools!)
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorisation, let’s empower you to research your options like a pro today!

Local: On-page Strategies for Local SEO: Ranking in Multiple Cities
This guide will explain how to rank in multiple cities with Local SEO. Learn strategies for local keyword research, SERP analysis, content writing, schema and more.

Local: How to Use Google’s Call Recording to Listen to Your Call Ads
Google recently rolled out call recording, allowing advertisers to know whether they’re getting good leads from call ads. Here’s how to enable the feature.

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