The Weekly Wrap – 17th July 2019

IGNITE SEARCH WEEKLY WRAP –
17th JULY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Four cool keyword research tools you can use for free now
Here are 4 free keyword research tools to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more.

SEO: Data scraping tools for marketers who don’t know code
Here are some free software options to extract data from small to medium data sets to help you get the job done.

SEO: 5% of Google My Business Listing Views Result in a Customer Action
A new study of 45,000 local businesses reveals how customers are finding and interacting with Google My Business listings.

SEO: 15 Must-Have Features for Ecommerce Sites
Here is a list of 15 must-have features that attract online shoppers.

SEO: I’ve Written 13 Video Scripts This Year—Here Are My 6 Best Tips
Here are my six best tips for writing effective video scripts.

SEO: Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script
Here’s a script that pulls a report on ad performance based on copy length.

SEO: How to grab featured snippet rankings with zero link building effort
This post will give you a brief idea on how you can rank a page on Google’s featured snippet — without building any links to that page.

SEO: Advanced Duplicate Content Consolidation with Python
In this article, you’ll learn a powerful duplicate content consolidation technique: how to use Python to reorganise canonical clusters to maximise SEO performance.

SEO: 6 Awesome WordPress Plugins That Will Make Your Site Mobile-Friendly
The process of optimising your WordPress site for mobile isn’t rocket science. Here’s how to do it on your own with the assistance of there 6 WordPress plugins.

SEO: Why an SEO should lead your website migration
From URL mapping to testing, here are five ways in which the expertise of an SEO professional can propel your website towards successful migration.

SEO: Most SEOs Say Site UX Can Impact Your Google Rankings
In this article, we discuss why user experience can impact your Google rankings.

SEO: Google Broad Core Updates And Why Some Health Sites Affected
Here is a study to elaborate the effects of the Google Broad Core Updates on some health sites.

SEO: Sponsored Posts From Instagram Influencers Are Driving Less Engagement
A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform.

SEO: Web Design Practices That Frustrate SEO Pros
In this article, we discuss what makes a successful website and that Web designers and SEOs will need to work together to make it happen.

Paid: Everything You Should Know About Google’s NEW Campaign-Level Conversions
In this article, you’ll learn everything you need to know about the new control, including how to set it up, how it can help, and why you should be excited about it!

Paid: Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.

Paid: When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)
Long thought to be an easy, one-click optimisation, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it.

Paid: 7 Hidden PPC Features You Probably Don’t Know About
Here are seven hidden PPC features you need to know about in Google Ads, Microsoft Ads, and complementary products.

Paid: Overcome B2B Challenges with Actionable Paid Social Tactics
In this article, you’ll learn the best social platforms, target audiences, and KPIs for your funnel stages and more.

Paid: Everything You Should Know About Google’s NEW Campaign-Level Conversions
In this guide, you’ll learn everything you need to know about Google’s new bid setting.

Content: 5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas
Here are some practical ways to dig in and collect those audience-backed content ideas through a little bit of old-fashioned qualitative research.

Content: Content Is NOT the Same as Content Marketing
In this article, you’ll learn the difference between content and content marketing and eight steps involved in content marketing.

Content: How to Grow Your Email List
Here are 3 proven tips on how to grow your email list. 

Content: How to Choose a Successful Topic for Your Next Guest Article
In this article, we share a systematic approach to find fresh topics to be a successful guest blogger.

Local: SEO Checklist to the Perfect Location Page
In this article, we share a local SEO location page checklist that covers several possible questions a website guest may have when learning about a local business.

Mobile: 6 Mobile Marketing Strategies You Probably Haven’t Considered
Here is a list of six super-effective but easily missed mobile marketing strategies that you can try today!

Social: 7 Ways to Scale Your Facebook Ad Campaigns
In this article, you’ll discover seven ways to scale your Facebook ad campaigns.

Social: Facebook Ad Funnels: A Framework for Any Business
In this article, you’ll discover how to use remarketing as part of a funnel, and more.

Social: How to Use LinkedIn to Turn Cold Prospects Into Warm Leads
In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads.

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