The Weekly Wrap – 1st July 2020

SEO: Google advanced search: Six powerful tips for better SEO
Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.

SEO: 5 Ways to Convert Organic Traffic Into Qualified Leads
Are you optimising your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.

SEO: Ranked Entities in Search Results at Google
A recently approved Google patent sheds light on the search engine’s process behind showing ranked lists of entities in the SERPs. Learn more here.

SEO: Reverse Image Search: Your Complete Guide
Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines.

SEO: Does Google Use Sentiment Analysis to Rank Web Pages?
Is it true that Google uses sentiment analysis to rank web pages? These are the facts.

SEO: Hackers Use Google Analytics to Steal Credit Cards
Hackers are using Google Analytics to steal credit cards, passwords, IP addresses… basically everything shared with a hacked site.

SEO: How to diagnose and fix a search rankings dip
Holly Miller Anderson, former SEO product manager for Macy’s Tech, detailed her systematic approach and the tools she relies on to diagnose and fix rankings drops.

SEO: Pro Tip: Table of contents can provide additional link options in organic search
By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience.

SEO: Schema Success Stories: Using Structured Data to Boost Traffic
These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.

SEO: 5 Ways to Evaluate Your Authors for SEO
Learn five ways to analyse author performance and techniques you can use to help search engines understand your authors and their credentials.

SEO: How to Optimize Your Content for Search Engines (and Users, Too!)
In this guide, I detail how to create search engine optimised content using keywords naturally, based on a deeper understanding of search intent, and how to use tools to inform your content structure.

SEO: What 20 years of Google algorithm updates say about what SEOs should focus on next
More than a history lesson – How to prepare for the next big Google update.

Content: Create a Content Marketing Strategy in 3 Steps
Let this process guide your key content marketing success differentiator.

Content: How to Choose the Most Link-Worthy Data Source for Your Content
In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform.

Content: 4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.

Content: A Simple Guide to Perform a Comprehensive Content Audit
A content audit can help improve your website’s quality. You just need to follow the right steps and know what to look for. Learn the process here.

Content: Top 10 Tools for Bulletproof SEO Content Strategies
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to source it with this in-depth tool review.

Social: How to Set Up and Measure a TikTok Influencer Marketing Campaign
In this article, you’ll discover tips and tools to set up and analyse a TikTok influencer marketing campaign.

Social: How to Grow Your Email Subscribers With a Facebook Messenger Giveaway
In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list.

Social: How to Grow Your Instagram Following: Strategy for Businesses
Tyler J. McCall – an Instagram marketing expert and founder of the Follower to Fan Society, shares tips for identifying and engaging with new people on Instagram, and explains what types of content will keep followers interested and engaged with you.

Social: The Ultimate Glossary of Social Media Marketing Terms and Definitions
Want to become an expert in social media definitions? Read our comprehensive glossary full of the most important social media marketing terms.

Social: LinkedIn Content Creation is Up 60% Compared to Last Year
LinkedIn users are creating significantly more content this year, according to an interview with the company’s consumer marketing director.

Social: The Complete Guide to Instagram Filters
Instagram filters can improve your photos and your marketing in just a few swipes. Here, we’re sharing essential rules for using Instagram filters, the most popular filters, and more!

Social: Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today.

Social: 9 Ways to Manage Your B2B Social Media Like a B2C Champ
Here, we’ve rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!

Local: TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions.