The Weekly Wrap – 23rd September 2020

IGNITE SEARCH WEEKLY WRAP –
23RD SEPTEMBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How Risky Is It REALLY to Change Your Article Dates for SEO?
Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here.

SEO: How Can I Feature a Temporary Promotion Without Losing My Primary Keyword?
Is it possible to change the featured offer on a page without losing the ranking for a prized keyword? Yes (probably). Learn more here.

SEO: Did Google just hint at an authority profile?
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.

SEO: 10 Modern Link Acquisition Tactics That Work
Follow these 10 proven link building techniques if you want to bring in the types of links that fuel improved keyword rankings.

SEO: How to make your website ADA-compliant and win at SEO
Here are four ways to make your website ADA compliant, and how these simple tips will help you win at SEO.

SEO: Introduction to Structured Data Markup
Easy explanation of Structured Data markup. Take the first steps to understanding structured data.

SEO: Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimise the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.

SEO: How Often Should You Perform Technical Website Crawls for SEO?
Website crawls are important for maintaining strong technical SEO. This case study from FOX.com shows the benefits of a ramped-up web crawling cadence.

SEO: Remarketing vs. Retargeting: Are They The Same Thing?
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.

SEO: Google Mostly Treats Affiliate Links As Nofollowed Links
Most of you know by now that Google generally treats affiliate links as nofollowed links. That means that most affiliate links do not pass any link signals. 

Paid: 5 Ways to Maximize Your ROI With Responsive Search Ads
Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.

Paid: Beginner PPC Optimization Tips for Ecommerce Brands
Learn 10 easy optimisation tips and tests for eCommerce brands just launching their first search campaigns.

Content: How to Optimize Your Site for Google Carousel Results
This guide details the what and how of a development search result element – Google carousels.

Content: How to Turn One Piece of Content into Multiple for SEO
If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Let’s walk through the process.

Content: Creating viral content: Is it possible to harness viral trends?
Do viral trends come out of nowhere or do they share some common traits? Experts have different views.

Content: How to Write Content Better & Faster: 10 Secrets to Try Now
A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use.

Content: User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting. Think user-generated content.

Content: These Content Marketing Rules Are Made to Be Broken
Here are 23 content marketing rules that the experts say you should consider breaking.

Content: 21 Tips to Find a Content Writing Service
Looking to hire a content writing service? Here are the top criteria for choosing content writing services and actionable tips to help you along.

Content: 41 Best Content Creation Tools and Resources: Free and Paid
Using the right tools can make content creation easier and more successful. See 41 of our favourites free and paid tools that will save you time.

Content: What Is Evergreen Content? How to Create Content That Lasts
If you‘re not using evergreen content to deliver ongoing growth, there‘s a good chance that you‘re missing out on valuable search traffic, and in this guide, we walk you through how to create it.

Content: 8 Types of Interactive Content and Engaging Examples
Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there.

Content: The Essential Guide to Content Creation: To Engage and Convert Your Audience
Learn how to create content that will engage and convert your audience. In this Content creation guide, we will break down strategies and best practices.

Social: How to Use Facebook Groups to Keep Customers: 5 Ways
In this article, you’ll discover how to strategically use a Facebook group to nurture customer relationships.

Social: How to Manage Instagram From Your Computer
In this article, you’ll discover how to navigate and use the desktop version of Instagram for your marketing activities.

Social: How to Create Engaging Social Media Content: 12 Tips to Drive Results
Struggling to gain the attention of your social media audience? These 12 tips for creating engaging social media content will help.

Social: How to Easily Get More Calls Using Facebook Click-To-Call Ads
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Social: What you must know about TikTok for business
How can you monetise the enormous popularity of TikTok for business to your advantage? Let’s find out.

Social: YouTube Video Creation: How to Easily Create Videos That Work
You’ll discover a four-block framework to quickly edit and produce quality video every time, and find recommendations for affordable tools to get you started.

Social: How to Create a Landing Page for Facebook Ads
Learn how to create a landing page for Facebook ads. Creating compelling visual ads for Facebook goes hand in hand with landing pages that convert.

Social: 4 Essential Goals on Social Media You Need to Optimize For
In this post, we’ll show you how to optimise your marketing strategy for 4 essential goals on social media and start getting the results you want.

Social: 7 Brands Killing it on TikTok That You Need to See
After read this guide you’ll come up with a strategy for how to reach your audience with new content on TikTok. It very well could pay off.

Social: How Do Social Media Algorithms Work?
Learn key insights that will help you understand how the algorithms of Instagram, YouTube, TikTok, Twitter, and Facebook work.

Social: 15 Awesome Examples of Social Media Marketing
The best social media campaigns have one thing in common – they engage people. Here are 15. 

Local: Get More Google Business Reviews With These 16 Tried & True Tactics
This post covers why they’re so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.

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