Ignite Search Weekly Wrap – 30th May 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
SEO: Google Structured Data Testing Tool Not Working With Google Tag Manager
For the past several tags the Google Structured Data Testing Tools has stopped working with Google Tag Manager. If you use Google Tag Manager it might mean that the Structured Data Testing Tool won’t be able to validate some of your markup.
SEO: New Google Search Console Adds Quick Site Navigator
The new Google Search Console has added a quick drop down menu to navigate from verified site to site within the new version of the Google Search Console.
SEO: Google Trends gets updated with new features and design elements
Google Trends has updated its feature set and design to provide a “simpler navigation and more ways to explore data and stories around one of the world’s biggest journalistic datasets
Local Search: Yelp-led group’s new video appeals to Google employees to advocate for internal change
Yelp recently filed a private antitrust complaint against Google with the European Commission (EC). Now it’s trying to appeal to Google’s own employees to agitate for change from within. The video makes argument that Google is doing anti-competitive things in local search results.
Local Search: Google Maps is testing interface with categories of local search suggestions
New Google Maps interface on Android shows category selections based on where you’re viewing the map.
Local Search: Yelp asks Europe to take new antitrust action against Google
Complaint to European Commission applies the logic of the Shopping Search case to local search.
Local Search: Google steps up efforts to fight scams and fraud directed at SMBs
The company is filing new lawsuits, has developed tools and a stronger education program.
SEO: EU’s disruptive ‘copyright reform’ moves closer to passage
Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.
Social: Facebook Testing Influencer Marketing Search Engine
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook testing a search engine for influencer marketing, Instagram’s new Mute option, and other breaking social media marketing news of the week!
Helpful Strategies, Tips & Tricks:
SEO: The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.
SEO: How to use domain names for marketing
Putting the right domain name strategy in place could enhance your marketing efforts.
SEO: SEO for Startups: How to Grow Your Organic Traffic Fast
In this guide, I’m going to explain how startups can approach SEO to get fast results that last – and then how to supercharge your search strategy with automation.
SEO: It’s alive! Image SEO is back from the dead
In the wake of Google’s removal of the ‘view image’ button, contributor Anthony Muller polled top news and entertainment sites to share their Google image traffic data. The results? Overwhelmingly positive — image search is back.
Local Search: It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.
Paid Search: 5 PPC mistakes you’re probably making in your campaigns
What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes.
Paid Search: Tips For Managing PPC Campaigns For Franchise Companies
While each PPC account has its own challenges and opportunities, sometimes a client’s business structure or industry presents circumstances that require special consideration. One structure that can be particularly challenging is the franchiser with a large number of brick and mortar locations. In this post, we’ll discuss why this structure can be challenging, and strategies for confronting those challenges.
Social: How to Retarget on Facebook and Instagram With Dynamic Product Ads
Want to retarget website visitors with ads for products they viewed but didn’t purchase? Wondering how to set up dynamic product ads for Facebook and Instagram? In this article, you’ll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager.
Social: How to Create a Facebook Ad With Business Manager
Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager.
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