Ignite Search Weekly Wrap – 6th June 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
SEO: Search and direct mobile navigation surpass Facebook as traffic referrers
Chartbeat is reporting that direct mobile traffic and traffic from Google search have both surpassed referrals from Facebook on mobile devices.
SEO: Google’s reliance on Wikipedia makes it vulnerable to search pranks
Once again, Google is in trouble with conservative critics because of its perceived anti-Republican bias. The company’s Knowledge Panel for the California Republican party briefly showed that the party’s ideology included “Nazism.”
Local Search: Google Posts testing different design and functional treatments in the search results
Google is testing new variations of how it shows Google Posts from local businesses in the search results. In the past week, we’ve seen three different variations of layouts and functionality around how these Google Posts are displayed when a Google local knowledge panel is returned in the Google search results.
Local Search: Google My Business Agency Dashboard launches today
Google has announced that the Google My Business Agency Dashboard is launching today. We had heard that this feature was coming a month ago, and now it is live.
Paid Search: DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
Paid Search: Google launches AdWords add-on for Google Sheets
The add-on to download AdWords account data into Google Sheets is now in beta.
Paid Search: AdWords notes have arrived: How to get started
Easily add notes about changes, testing details and results and more in the new AdWords interface.
Paid Search: Bing Ads To Disallow Recreational Guns & Gun Accessories
Bing announced they are not going to be allowing advertisements on the Bing Ads search network for recreational guns or any sort of gun accessory after July 1, 2018.
Paid Search: Bing Ads rolls out In-Market Audiences to all US advertisers
Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer.
Social: Snapchat Launches First Sound Lens
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Snapchat Lens and Location tools with Shaun Ayala and other breaking social media marketing news of the week!
Helpful Strategies, Tips & Tricks:
SEO: What data do you need to find, pitch and win new SEO clients?
For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate you from competitors.
SEO: Mobile SERP survival: Technical SEO checklist
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.
SEO: How to forecast the revenue opportunity for the coveted ‘position 0’
Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.
SEO: How to create catchy, effective subject lines for link outreach
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.
SEO: Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera
I know what you’re thinking. Image SEO drives few to no sessions, let alone conversions. Why should I invest my limited resources into visual marketing? Because humans are visual creatures. And now, so too are mobile phones — with big screens, multiple cameras, and strong depth perception.
Paid Search: How To Supercharge Your Google Shopping Ads
Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. This article tackles some common problems that come up to help you get the most out of your Google Shopping ad campaigns.
Conversions: 7 personalization strategies to convert more callers to customers
In today’s mobile world, the customer experience when someone calls must be as frictionless, relevant and personalized as the online experience.
Social: How to Build Valuable Tailored Audiences for Your Twitter Ads
Do you want to reach more receptive audiences with Twitter ads? Looking for tools to help turn Twitter lists into tailored audiences? In this article, you’ll discover two ways to find and target specialized groups of Twitter users with your ads.
Social: 6 Tools That Schedule Instagram Business Posts
Want to batch-process your Instagram updates? Looking for tools that schedule and publish content directly to Instagram? In this article, you’ll discover six social media tools that let business profiles schedule posts directly to Instagram.
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