Ignite Search Weekly Wrap – 8th August 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
SEO: Google confirms broad search algorithm update is rolling out
There is no ‘fix’ if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.
SEO: Bing adds hotel booking filter, home services pricing & coupon deals in search
Bing launches new intelligent search features to help you make better buying decisions.
SEO: Google: August core algorithm update still rolling out
Google has given us an update on the big Google search algorithm update. It will take a few more days to fully roll out.
SEO: Google confirms new FAQs, Q&A and How-Tos for search results snippets
New markup from Schema.org including HowTo, QAPage and FAQPage can be used to potentially show your content in Google in a brand-new way. Google previewed this in Singapore a couple of weeks ago.
SEO: Google: The Search Console Index Coverage Report is now more accurate
Do not confuse the Google search algorithm update with the update mentioned in the Google Search Console.
SEO: Report: Google plans to re-enter China with government-approved search app
Company reportedly has been meeting with officials and developing prototype search apps that comply with Chinese censorship demands.
Paid Search: Google Ads account admins can require multi-factor authentication for all users
The new feature gives account owners more control over the security of their Google Ads accounts.
Paid Search: Google to yank advertisers’ option to exclude all mobile apps from display campaigns
It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads.
Local Search: Google Maps desktop now shows the world as a spinnable globe
Google has released 3D Globe Mode on Google Maps desktop. Give it a spin!
Local Search: Google Post Insights shows you how well your Google Posts are performing
Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google Maps.
Social: Make Your Experience Stand Out with the New LinkedIn Experience Design
The new feature automatically groups consecutive positions you’ve held at the same organization into a single section.
Social: Facebook Adds New Tools to Manage Your Time on Facebook and Instagram
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook Adding New Tools to Manage Your Time on Facebook and Instagram, Facebook API Updates, and other breaking social media news of the week!
Helpful Strategies, Tips & Tricks:
SEO: 3 free tools to comprehensively test page speed
Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine.
SEO: How Bing is enhancing search and apparently growing as a result
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look.
SEO: How not to get lost in the performance-oriented web
With page speed playing an active role in how a web page ranks, contributor Maria Cieslak details how SEOs can maintain high rankings and happy users by optimizing fast performance factors.
SEO: SEO 101: 11 tips you need to know when you optimize your site
SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as possible.
Paid Search: AOL: Does it add value to your Bing PPC account?
AOL’s partnership with Bing affects your ad performance in Bing, whether you know it or not.
Paid Search: A look at the new Google Ads (AdWords) interface
Contributor Jeff Baum looks at the benefits of the new Google Ads reporting and automation features.
Paid Search: 4 Google Ads Features Agencies Should Prepare For
If you’re a digital marketing agency who manages Google AdWords accounts for your clients, then you have probably heard of the recent announcement that the platform is undergoing some changes. Google AdWords will now be “Google Ads,” and there are some alterations that you and your clients should be cognizant of going forward.
Conversions: Do you have a leaky lead generation funnel?
Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.
Content: 3 Resources for Creating More Courageous Content
Sometimes, we’re fearless with our writing and content. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more courage into your content.
Social: How to Use Facebook Ads to Sell Tickets to Your Facebook Event
Do you use Facebook Events to promote your event? Wondering how to use ads with your Facebook event? In this article, you’ll discover how to drive ticket sales to your event using Facebook ads.
Social: Facebook Analytics: What Marketers Need to Know
Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell.
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